The magazine represents young, white British musicians starting out independently in the indie music genre. While the three artists photographed are white, the magazine aims to feature a diverse range of British artists. The photos portray the artists as sensible but interesting musicians, using props and expressions that show them as hardworking yet approachable role models for teenage readers.

1. How does your media product
represent particular social
groups?
CHLOE KING
12CK

2. The artists represented in my magazine are young, White British people of both
genders, as demonstrated in the photos shown This is to represent Britain’s youth
(teens and young adults) in the music industry who start out independently (indie
being the genre of music the magazine represents). The three photographed artists
are well presented, however I have not made them look like glamorous rock stars as
this is not how indie artists start their career; typically they begin dressed in a smartcasual way, with the girls wearing typical makeup and the males remaining cool and
reserved.

3. I have made the artists fairly
diversified, however the ones pictured are
fairly similar to one another. Diversity is
shown in gender and appearance, Ollie
being dressed simply and appearing
serious whilst Laura and Eliza Doolittle
take on a more stylish, relaxed look. I took
all the photos with the exception of the one
of Eliza Doolittle, and tried to represent my
artists as sensible, but still interesting by
using props (e.g. Guitar, microphone) so
they appear to be active musicians rather
than just posing for a camera. My two
models are both of White British
ethnicity, however the magazine is
obviously not white-exclusive, just focuses
mainly on British artists and the only
models available were white. Both are
sixteen, so the photo I used from the
internet had to be of somebody slightly
older to balance this out.

4. The artists I have photographed have photos of them
looking both determined and happy. This is to give the
impression that they are hard-working, but still easygoing enough to relate to and appreciate. Their clothes
are smart and they are well-presented, making them
good role models for teenage readers as they are
inspired to act appropriately, whereas making young
people seem too rebellious would be adhering to
negative stereotypes and enforcing the belief that to be
successful you have to act wild and seek attention, as
apposed to being quietly determined and mellow.
However other artists mentioned aren’t as mellow as
those pictured above but are still successful within the
indie genre, so it doesn’t discourage young people who
would rather be more adventurous. This , as well as all
the other points mentioned previously, is aiming to
appeal to a target audience of young people seeking
inspiration and people to relate to. This has been done
by making the ages of my artists similar and applying
positive morals and success stories to both genders.