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PERMISSION MARKETING
&
GUERRILLA MARKETING
The idea of permission marketing is
opposite from that of interruption
marketing. Permission marketing aims to
sell a product or a service only when the
prospect gives consent in advance.
Sudhir
shivaram
N&W
Photography.
Asking for a
drive to a
cab driver or
an auto-
rickshaw
driver.
.
TO
achieve
m
a
n
y
“
B
u
s
i
n
e
s
s
g
o
a
l
s
”
“Guerilla advertising is a great way to make unusual, surrealistic visuals and situations
that passers by will remember.”
Guerrilla marketing is unconventional , inexpensive and targets a huge number of
people at a single time .
MINI is famous for it’s guerilla
marketing
Strategies all over the world.
Unmissable ad, I’m sure all the bowlers that went there remembered it.
The 3 idiot’s marketing
team also used concepts
of guerrilla marketing in
different ways.
NIVEA too used gurreilla marketing in an innovative way !!
In the lead upto
the lok sabha
2014 elections
marketing
teams of bjp
came out with
something
unusual.
Permission marketing

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Permission marketing