This PPT is presented by Desklo Helpdesk an initiative by Desklo Business Solutions to help entrepreneurs and grow entrepreneurship in world. This PPT Contains the ground level knowledge of marketing. In this PPT Reader can understand the game played in mind of marketers. We believe that it is really important topic to cover when a person launches the product.

1. Understand
Marketing
Business Lessons

2. Marketing is strategized
distribution of pre-planned
message to the targeted
audience. Marketing can
be done for various
purposes according to
company's marketing
strategy

3. Things Involved in
Marketing
Purpose
Targeted Audience
Pre-Planned Message
Strategized Distribution
Marketing Strategy

4. Let, You own a
shop and want to
sell more.
Sell More is now the purpose
of any marketing action
you'll take

5. Is Marketing is
always done for
selling?
No, Absolutely not.

6. Some of the other Goals
of marketing
Introducing a new product
Generating brand awareness
Generating Interest
Recall Value
Informational

7. Marketing is always done for
Targeted Audience

8. Everything is not
sold to everyone
If you're selling to everyone
you're selling to no one
-Dr. Vivek Bindra

9. The Product you make is to
solve the particular problem
of specific group of people.

10. Differentiate your targeted audience on
Age | Profession | Gender | Lifestyle | Spending Capacity | Marital Status
and many more

11. Pre-Planned
Message
You must pre-plan your message
according to your Inner Branding,
Purpose of Campaign and Target
audience.

12. Now The Game Comes
To Distribution
Now The Game Comes To Distribution
distribution consumes most amount of money in a
campaign. But a well planned & optimized
distribution strategy can help in reaching the
right audience at minimum cost.

14. Target Audience
The call of the blue campaign have targeted
the youth of the Indian country students and
have craze for 2 wheelers with speed. They
have broad price variation and this ad is
made for multiple products.

15. Yamaha Call Of The Blue Campaign
With this campaign we can understand that Yamaha is promoting their
brand for longer brand recall & introducing the new line of blue colored
vehicles. They are tapping into the feeling of individuality of choice and
brotherhood along with the love to speed and adrenal rush racers have
while we are riding on speed.

16. Distribution
Yamaha used TV channels for youth and
YouTube and sponsored the shows liked by
youth like hustle 2.0 and started promoting
insta reel on their landing page.

17. This Campaign Nailed it for YAMAHA
and more of it's versions came and
are still coming...

18. Different Types of
Marketing?
According to hubspot there are 45 different
types of marketing.
I believe in some of them and some can be transferred to modes of
marketing cateogry.

19. Traditional Marketing
Inbound Marketing
Outbound Marketing
Content Marketing
1.
2.
3.
4.

20. B U S I N E S S H E L P D E S K
w w w . d e s k l o . i n