1. ZARA in Vending Machines
Maria Koullapi

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Fashionable
Medium Prices
Covers all styles and needs
Fashion for women, men, kids and home
Simple marketing
Not special marketing

4. Vending Machines
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Known to the public
Simple to use
Put in any place
Can contain anything

6. Goals
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Put ZARA everywhere
Promote the brand
Keep its level of quality
Broaden its target group

7. Conclusion
• ZARA products will be seen in more places
than only in the shop.
• More people will have access to ZARA
anytime.
• A combination of two ideas that serve the
public and create a new and fresh one.

8. How?
• Find the locations to place the vending
machines.
• Announce through an ad. the new campaign
of ZARA and where the vending machines can
be found.
• Post on ZARA’s social medias the vending
machine campaign and include it in your
website.

9. Why?
• Vending machines are known to everyone and
easy to use, so there will be no time needed
for the consumers to learn how to use them.
• They can be put everywhere allowed.
• They can fit every product that is possible.
• Consumers, basically, can find ZARA in every
corner, everyday and every time.