Social Media Marketing Project includes: 1) Create a Facebook Page and Instagram account for your Blog. 2)Running a targeted campaign i)Understood the marketing objective and correctly identified the target group. ii)The targeting parameters available on Facebook are utilized to reach the target audience. iii)The buying model is correctly identified as per the campaign objective. These should lead to high click-through rates. 3)Creating an Ad creative i)Ad copy consists of a headline, image, description, and appropriate CTA. The Ad is clear and relevant to the landing page used. ii)Right metrics are identified to measure the campaign performance. Campaign performance is on par with the industry benchmarks. * Campaign Objective – To get quality traffic on my blog.

1. Social media live project
submission
Facebook Campaign
Student Name:
Chinmaye Arora

2. Campaign Problem Statement
To run a Facebook ad campaign to increase awareness and traffic for our blog
website.
Blog topic: Let’s Learn Animation
Link: http://http://myblogshub.in/
Budget provided: Rs.1000
Objective: The primary objective of the campaign is to get quality traffic to the
blog/website
TG: Gender–Male/Female with such parameters (See the attached screenshot
below

5. Explain the targeting parameters
Targeting parameters:
1. Age Range:18-50
Reason: My Topic is Animation which can interest people ranging from college
undergradutate to a CEO or Business Owner who want to make animation
videos to produce their business.
2. Location:India
Reason: My blog is about animation which can interest any person all over India
as it is not location specific and India is because my domain is. in.
3. Interests: Animation,Illustration,Advertising
Reason: People who intrested in animation,illustration or people who want to
advertise their product or servies using animation will visit my blog.
4. Any other relevant targeting parameters: Education(Animation Artist), New
Businesses

6. Campaign summary screenshot-1

7. Campaign summary screenshot-1

8. Campaign summary screenshot- 2
● Primary text
Here we post content related to animation
and more. If you want to learn about
animation, online video, video production,
and how to market and distribute video,
stay tuned to our website.
● Headline
Let's Learn Animation
Animation, Your Way!
● Description
Learn how to choose best type of
animation to achieve your goal
● Call to action
Learn More

9. Campaign result screenshot- Performance
Note: During my campaign,1.5 days are blank because my ad was in review during that time due to tech error.

10. Campaign result screenshot- Demographics

11. Summary
a) What KPIs will you use to analyze the ad performance?
Ans. Primary KPI : Link clicks, CTR, CPC
Secondary KPI : Reach, Impressions
b) Was the campaign a success or not?
Ans. My ad got 687 clicks and CTR of my campaign was 1.10% which is above
than the average industry(B2B) ctr rate i.e 0.78%.It was a successful
campaign.
c) Based on the results obtained, suggest some targeting optimizations that
you would perform. (atleast 2)
Ans.1) I would like to expand the age range of my target group. The age range of
my TG was 18-50. I would like to expand it from 18-55.
2) I would like to remove field of study(Animation Artist) as there may be
people who graduate in different field but later get interested in Animation.

12. d)Based on the results obtained, suggest some creative optimizations that
you would perform. (atleast 2)
Ans. 1) I would like to use video instead of single image as animation in video
make my ad more attractive and apealing.
2) I would like to add more options for text and headline as i was only able to
give 2 options for text and headline. I would like to give min 4-5 options so
Facebook has more options to optimize my ad.