The objective of the campaign: To get quality traffic to my own blog. My website's name is www.dchronicle.in (http://www.dchronicle.in/)

1. Facebook Campaign
MICA_P3_SMM_LP_Debayan Purkait

2. Campaign Problem Statement
To bring quality traffic to my blog page
Blog Topic and Link
Campaign Objective
• Wall Painting , a Mental Juggler
• Effectiveness of ASMR Sound Effect in Food Delicvery
Business
• Link - http://www.dchronicle.in/blog/
Budget Provided
Rs. 1200 (Including Tax)
Target Goup (TG)
People in India , who are involve with Busines with new idea
generation, Buseness Students and Accademic person
releted to business, Creative thinker , New idea generation
People

3. Targeting Parameters
Age Range 18 years to 36 years
Location India
Interests Blogger and Owner , Advertising Afgency , School
S t udent in Com m er ce s ec t i o n , B u s i n e s s
Management Students and Business Schools, Contnt
Marketing , Corporate Group , Creative Thinker ,
Hospitality Industry , Creative Buzz , Viral Business
Ideas , News , Magazine , Advertising , Work Of Art ,
Business Idea , Management , Digital Marketing ,
Entrepreneurship , Social media
Other Targeting Parameters :
• For other targeing parameters i have taken West
Bengal area in India ,, Because i am from there and
i know how interest groups work there and highly
chances to get more traffic in my website.
• Took All Genders

4. Campaign summary screenshot 1 - Page 1

5. Campaign summary screenshot 1 - Page 2

6. Campaign summary screenshot 1 - Page 3

7. Campaign summary screenshot 1 - Page 4

8. Campaign summary screenshot- 2
Page Name
Primary Text
FB Feed
Headline
CTA Button

9. Campaign result screenshot- Performance

10. Campaign result screenshot- Demographics

11. Summary
KPI I Used to analyse the Performance :
Since this is a campaign for bringing traffic to my blog , so my primary KPI is CPC and CTR Analysis . And secondary
KPI objkective is Engagement Rate, Reach , Impressions Analysis
Was the campaign Success or Not ?
I can say that , my adampaign is relatively successfull , although i was expected better result from present.
Here , I spend 1000 Rs. qand got Reach 32952
Cost Per Click is Rs. 0.78
Number of clicks 1285
Impression 35,857
CTR is 3.85
Justify the buying Method (You used CPC,CPM,CPA)
As it is mention in the project that we need to bring the traffi, so here i basically used auction based buying method ,
where call to action button is used to bring traffic to our website, CPC is the main analysis objective to bring the more
traffic withe fixed budget of Rs. 1000

12. Summary
Based on the results obtained, suggest some targeting optimizations that you would
perform
• I would like to change the age group from 18 years to 40 yers.
• Also if i would change my TG to all corporate trainner and accademic faculty and business speaker , i may get
better result
Based on the results obtained, suggest some creative optimizations that you would perform
• I would like to add some animative cartoon videos with my creative to catch the impression of the viewers
• Also like to add some insperational Music with this video
THANK YOU