Facebook live project

1. Social media live project
submission
Facebook Campaign
Student Name:
Nikhil Kumar Goyal

2. Campaign Problem Statement
Blog topic and link: Tata Altroz dark ad
Budget provided: 1200 INR
Objective: To create more awarness about new Tata Altroz dark through dealership
Facebook page
TG: All the users between age 18 & 45 and residing in 5 kms radius from dealership’s
sales showroom
Slide 1

3. Explain the targeting parameters
Targeting parameters:
1. Age Range - 18 to 45
2. Location - 5 kms radius from Progressive cars (Dealership address - Shapath V, SG
Highway, Ahmedabad, GJ)
3. Interests - All interests
4. Any other relevant targeting parameters - NA
Slide 2

4. Campaign summary screenshot-1 Slide 3

5. Campaign summary screenshot- 2
Slide 4

6. Campaign result screenshot- Performance
Slide 5

7. Campaign result screenshot- Demographics
Slide 6

8. Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance
- CPC to understand cost part and Engagement rate to understand how much
engaging was the post
b) Was the campaign a success or not?
- Yes (It reached out to 37872)
c) Justify the buying method you used (CPC, CPM or CPA)
- CPM was used as objective was to reach out to maximum customers
Slide 7

9. d) Based on the results obtained, suggest some targeting optimizations that you
would perform (atleast 2)
- Target gender will be only “Male” for next campaign with age between 18 to 40
- Target audience will be with age between 18 to 40 for next campaign
e) Based on the results obtained, suggest some creative optimizations that you
would perform (atleast 2)
- Another creative will be tested using A/B testing
- CTA will be changed to “Learn More” and landing page will request for
customer details submission