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1. Total Question - 96
Morning Batch
Social Media Marketing MCQ Exam
1. If you have a client who wants to launch a new product through its online store, then
which two types of ads should you use for this client?
 Brand awareness and traffic
 Brand awareness and conversion
 Brand awareness and lead generation
2. If your client does not have a website or any other online presence other than a Facebook
Page, then What are the ways to promote his business on Facebook?
 Post engagement
 Page likes
 Event responses
 All of the above
3. Facebook ads manager include:
 Managing ads and engaging with users
 Creating promoted posts
 Creating content, engaging fans
4. Which Facebook feature allows businesses, brands, and organizations, to create a
presence and connect with an audience?
 Pages
 Groups
 Profiles
5. What is the first course of action needed to start a business presence on Facebook?
 Create a Facebook page of your business profile
 Add pertinent business information
 Post content using relevant hashtags
6. What are two benefits of the Facebook pixel? (select all correct responses)
 Helps advertisers reach the right people

2.  Measures in-app activity
 Measures the results of an ad across devices
 Helps advertisers to create ad mock-ups
7. What is the structure of a Facebook ad campaign?
 Campaign --> ad set
 Campaign --> ad set --> ad
 Ad set --> ad --> campaign
8. What is the first built-in step for the campaign-creation process in Ads Manager?
 Create a Lookalike Audience based on website visitors
 Align the business goal to an advertising objective
 Select where ads will be seen through placements
9. Which Facebook campaign objective should be selected to generate sales on a website?
 Traffic
 Brand Awareness
 Conversions
 Reach
10.On a Facebook business page, in which place can a business review reporting for boosted
posts?
 Audience Insights
 Page post
 Page Insights
 Audience Network
11.A car dealership wants to receive data information on Facebook from potential customers
to increase test drives. Which ad objective is appropriate for this business?
 Lead Generation
 Traffic
 Engagement
 Brand Awareness
12.If a business wants to retarget customers who previously purchased an item from its
website, what audience type should it use?
 Page followers
 Custom Audience

3.  Behaviors
 Lookalike Audience
13.Which objective and placements should the client use?
 Traffic objective on Instagram Stories, Instagram feed, and Facebook feed
 App Installs objective on Facebook feed and Instagram feed
 Reach objective on Instagram Stories, Instagram feed, and Facebook feed
 Lead Generation objective on Facebook feed and Instagram Stories
14.Which two ad placement options are available on Facebook? Select All Correct
Responses.
 Marketplace
 Feed
 Right column
 Stories
15.Where can an advertiser create a Custom Audience or Lookalike Audience?
 Audience Insights
 Page Insights
 Audiences
 Campaign Planner
16.Which audience creation tool should be used to create an audience of people who have
signed up for a business's newsletter?
 Core Audience
 Custom Audience
 Lookalike Audience
 Saved audience
17.A company is delivering multiple ad sets and ads within a single campaign. The company
wants to know the amount spent on a specific ad set. Where can this be found?
 The Campaigns tab within Ads Manager in the Amount Spent column
 The Campaigns tab within Ads Manager in the Budget column
 The Ad Set tab within Ads Manager in the Amount Spent column
 The Ad Set tab within Ads Manager in the Budget column
18.Which setting must be selected to activate the ad scheduling feature?
 Lifetime budget

4.  Daily budget
 Accelerated delivery
 Automatic placements
19. The budget is controlled at which level?
 Ad
 Campaign
 Ad set
 Account
20.What ad format displays both a video and a product?
 Collection
 Slideshow
 Stories
 Video
21. A food company delivers a campaign to generate maximum sales of its candies. Which
metric should the company use to evaluate the success of the campaign?
 Reach
 Impressions
 Clicks
 Conversions
22.True or false: page engagement is a campaign objective
 True
 False
23.How would you target users similar to people that already like your page?
 That functionality is not currently available
 Target fans of a competitor's page
 Create a look-alike audience
 Manually target each other
24.Where in Facebook do ads appear?
 Newsfeed
 Right-hand side
 Newsfeed and partner apps
 Partner apps
 All of the above

5. 25.Where can you edit budgets?
 Both
 Business manager
 Power editor
26.What is used to track events and measure performance?
 Goals
 Event goals
 Conversion tracking pixel
 None of the above
27.Employee access allowed in Facebook Ad Manager?
 Yes
 No
28.How are Facebook ads paid for?
 Keyword Bids
 Demographic Bids
 Cost-per-like
 CPC & CPM
29.Under the "Ads Manager" tool, what does "Inline Reporting" report?
• The bid and price for each ad and a summary of its targeting & performance
• The performance of your campaign by clicks and actions over time
• How much of your target audience your campaign is reaching compared to how
much it could reach
30.The best way to promote several different products is:
• Create different product ads using the same creative variation
• Create the different product ads in the same ad set
• A/B test different ads
• Use multi-product ads
31.The Right Hand Side placement is best used when the objective is:
• To maximize app downloads
• To maximize conversions
• To maximize impressions and create brand awareness
• To maximize engagement
32.To quickly upload a large number of ads at the same time, it's best to use:

6. • Duplicate ad sets in Power Editor
• The "Bulk Uploader" feature in Power Editor
• Duplicate ads in Power Editor
• The "Bulk Ad Builder" feature in Business Manger
33.Where are you able to view customizable reports?
• Reports are not customizable
• Reports tab in ads manager
• Under "reports" at the campaign level
• The reports section of the power editor
34.Where would you go to learn about your audience?
• "Audience" section of power editor
• Manually by creating custom reports
• Audience insights
• Business manager
35.Through the creation of various types of content (videos, blogs, infographics, etc.), ____
helps promote our business, increase traffic to our website, customer engagement, and
brand awareness. Share photos using social networking sites using Facebook, Instagram,
Twitter, LinkedIn, etc.
 Social Publishing
 Social Networking
 Social Media Marketing
 Photo-based Social Networking
36.Why is SMM necessary?
 Business growth can be achieved through cost-effective techniques.
 Our search engine rankings are improved as a result of it.
 We can enhance the authority of our brands with it.
 All of the Above
37.Facebook was founded by -
 Jack Dorsey
 Noah Glass
 Biz Stone
 Mark Zuckerberg

7. 38.Using ____, we can send messages, images, audio, and videos to friends, relatives,
colleagues, and customers.
 Facebook
 Quora
 Pinterest
 None
39.What is the advantage(s) of using Facebook?
 Our target audience can be easily reached through Facebook.
 The platform allows us to share ads that are budget-friendly with our audience.
 A low-cost market strategy can be learned and used through Facebook.
 All of the above
40.Using Twitter has the disadvantage of limiting messages to ____ characters.
 120
 240
 140
 280
41.Why we need to run awareness ad?
 to build relationship with followers
 to increase engagement rate
 to attract new followers who are interested in my service
 for conversions
42.What is the main objective on awareness ad?
 to entertain followers
 to give knowledge to followers
 increase conversion rate
 lead generation
43.Why we run “c” type ad?
 to build relationship with followers
 for conversions
 to increase engagement rate
 to attract new followers who are interested in my service

8. 44. if a client want to run ad on 2 different objectives then how many adset you will create
 2
 1
 4
 none of the above
45.At which level setting in facebook ad manager we can set budget
 Campaign level setting
 Ad set level setting
 Both
 None of the above
46.Where is the website event option located in facebook ads manager
 campaign level setting
 ads level setting
 ad set level setting
 objective level setting
47.where facebook pixel code placed ?
 on facebook page
 on website
 on instagram profile
 on twitter profile
48. why pixel code used?
 for lead generation
 for location targeting
 for remarketing
 for increase in followers
49.How many pixel code you can generate from one facebook ad manager
 1
 2

9.  3
 multiples
50.from which part of facebook ad manager you can generate facebook pixel code
 business settings
 business suite
 account quality
 events manager
51. which extension you need to find facebook pixel code available on any website
 pixel data.facebook
 facebook pixelhelp
 facebook pixel helper
 facebook pixel helpline
51.what is the limit for maximum retention days for a website
 200
 100
 30
 180
52. what is the limit for maximum retention day’s forvideo views
 200
 100
 365
 180
53. How many ad manager in a single facebook profile?
 1
 2
 3
 5

10. 54. If four campaign are running on single fb ad account, due to some reason fb ad account
disable
how many ad will stop?
 2
 3
 1
 All ads
55. Problems facing while using an FB ads account?
 Can't share access
 Can’t monitor employee work
 Both 1 & 2
 None
56. How many ad accounts can be created with a facebook business manager?
 2
 4
 6
 5
57. How many business accounts can be created with a facebook profile?
 2
 1
 5
 4
58. To maintain multiple clients, which tool of facebook is used?
 Ads manager
 Business Manager
 Business Suite
 All of the above
59. Can we create an ad manager facebook business manager?
 Yes

11.  No
60. Url to login to facebook ad manager?
 facebook.com/admanager
 facebook.com/adsmanager
 facebook.com/login/admanager
 facebook.com/login/adsmanager
61. Can we use database targeting in facebook ads manager?
 Yes
 No
62. While creating a business account in facebook, is the name of the business account is case
sensitive?
 Yes
 No
63. Tool used to run ads on facebook?
 Ad manager
 Business manager
 Business suite
 All of the above
64. Final Calendar have
 Creative
 Idea
 Objective
 Both 1 & 3
65. In the final calendar, the objective column has a,b & c, what does it stand for?
 Awareness,Build relationship,Conversion
 Action,Build relationship,Conversion
 Action,Build awareness,Conversion

12.  Awareness,Build relationship,call out action
66. Different format of post in social media calendar?
 Image
 Text
 Story
 All of the above
67. What is a hashtag?
 Group of community
 Keyword
 Category
 All of the above
68. How many hashtags can be used in an instagram post?
 5
 10
 25
 30
69. Use of a hashtag?
 Increase Reach
 Increase Followers
 Increase Engagement Rate
 All of the above
70. Types of hashtag?
 Industry based
 Trending
 Brand Name
 All of the above

13. 71. Using hashtag in reels reach increases
 True
 False
72. What should be the relevancy of a hashtag?
 High
 Medium
 Low
 Both 1 & 2
73. In AIDA format D stands for?
 Demand
 Desire
 Design
 None of the above
74. Caption writing depends on AIDA format, AIDA stands for?
 Attention,Interest,Desire,Action
 Action,Interest,Demand,Attention
 Attention,Interest,Demand,Action
 Action,Interest,Desire,Attention
75. What is Content Framework?
o A content framework is a repeatable process that helps you outline a single piece of
content while following brand guidelines
o The thing which we write below the post which includes hashtags
o Both (a) & (b)
o Neither (a) & (b)

14. 76. Which of these is known as a format of the post
 Image
 Reels
 Story
 All of the above
77. Why do we post on social media?
 Engagement
 Reach
 Leads
 All of the above
78. Can we create product discounts / offer related posts on social media?
 Yes
 No
 Not Sure
79. What is the full-form of CSR
 Corporate Social Responsibility
 Corporate social regulation
 Corporate security resources
 None of the above
80. Why do you want to generate engagement with your followers
 To convert them into customer
 To increase the Brand-recall
 Both (a) & (b)
 None of the above

15. 81. Which of this is an example of ‘objective’ behind posting
 Attract
 Build relationship
 Convert them into sales
 All of the above
82. Which kind of content is an example of ‘Attract’ related post
 Product offers & photos
 Testimonials of previous customers
 Industry related news
 Festival related posts
83. What is the objective behind posting content related to ‘TIPS”
 Attract new audiences
 Build Relationships with Followers
 Convert them into sales
 None of the above
84. What is the objective behind posting content related to ‘Questions
 Attract
 Build Relationship
 Convert them into sales
 None of the above
85. What is the objective behind organizing a ‘Giveaway”
 Attract
 Build Relationship
 Convert them into sales
 None of the above

16. 86. What do we write in the Opportunity section of the Competitor Research Sheet?
 Description of the creative the competitor has used in the post
 Topic of the post that competitor’s post
 Objective behind the post competitor’s post
 The ideas that we can take away from the competitor's post
87. Is it necessary to produce content that helps in converting?
 Yes
 Not Necessary
 No
88. Which type of content should be first produced & given importance
 Content that converts
 Content that builds relationship with followers
 Content that attracts new followers
 None of the above
89. What do we mean by topic of the post?
 What the post is all about
 The caption of the post
 The hashtag of the post
 None of the above
90. How to check if there are fake followers in a social media page
 See the follower count
 Check the engagement rate
 Check the number of comments
 None of the above

17. 91. Why do we create competitor research sheet
 To copy-paste the posts from competitors
 To check the engagement rate of competitors
 To take post related ideas from the competitors
 None of the above
92. Can Memes, festival related posts, Quiz be considered an example of content framework?
 Yes
 No
 I don’t recall
93. Post research is also known as…
 Hashtag research sheet
 Competitor research sheet
 Caption sheet
 None of the above
94. If you choose to create an emotional video on a festival season with your product in that
video, what will be your objective behind that post?
 Creating awareness about the product
 Building relationship with followers
 Convert into sales
 None of the above
95. An idea sheet should have…
 Repetitive posts of the competitors
 Unique posts of the competitor’s page
 Both (a) & (b)
 None of the above

18. 96. Which of the following sequences is correct?
 Competitor Sheet---> Post Research Sheet---> Idea Sheet
 Competitor Sheet---> Idea Sheet---> Post Research Sheet
 Idea Sheet---> Competitor Sheet---> Post Research
 Post Research---> Competitor Research Sheet---> Idea Sheet