The campaign aimed to promote a switchgear brand through a Facebook campaign with a budget of 500. The target group included business people, industry professionals, and small business owners between 18-65+ years old located in India. Targeting parameters included age, location, professional interests, and language. The campaign screenshots showed reach of over 140,000 and impressions of over 147,000, indicating success. Key performance indicators like reach, impressions, cost per mille, and impression share would be used for analysis. Targeting and creative optimizations suggested include using a single image instead of carousel, optimizing the ad schedule, refining the target audience, adding animated photos, shortening the headline, and making the ad more personally relatable

1. Social Media Live Project
Submission
Facebook Campaign

2. Campaign Problem Statement
{Please write down the problem statement and information provided to you}
Blog topic and link: topic – Switchgear brand , link - https://enokopp.business.site/
Budget provided: 500
Objective: the objective of the campaign was to make people aware about the product. ( I chose to
run fb campaign for my family business, as the blog which I created for my blog creation project was
about the small poetry, so to get the better result I chose to ran fb campaign for my dad business.)
TG: target group of this campaign was business people , industry people, Management, Engaged
shoppers, Construction and extraction, Production, Small business-to-business enterprise employees
(10-200 employees), Business decision maker titles and interests or Business decision makers, age –
18 to 65+
Slide 1

3. Explain the targeting parameters
{Identify the targeting parameters you’d select to amplify your blog. Give reasons for
the same, even if it is NA.}
Targeting parameters:
1. Age Range - 18 – 65+
2. Location – india
3. Interests - Management, Behaviours: Engaged shoppers, Industry: Sales, Business
and finance, Construction and extraction, Production, Small business-to-business
enterprise employees (10-200 employees), Business decision maker titles and
interests or Business decision makers
4. Any other relevant targeting parameters - Language - English (UK), Hindi, Tamil,
English (US), Kannada or Marathi , Genders – all genders
Slide 2

4. Campaign Summary Screenshot 1
{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides – a screenshot of Ad Set (slide 3/current slide) with Campaign
name, Campaign objective, bidding strategy, budget, ad scheduling and the screenshot
of actual ad (slide 4/next slide) with image, headline, text and CTA.}
Slide 3

5. Campaign Summary Screenshot 2
{Screenshot of the actual Ad with image, headline, text and CTA.}
Slide 4

6. Campaign Result Screenshot for Performance
{Share the performance screenshot, we have attached a sample screenshot for your
reference. Please ensure that the screenshot mentions the Result Rate. Customise the
default metrics to enable the result rate being shown.}
Slide 5

7. Campaign Result Screenshot for Demographics
{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
Slide 6

8. Summary
Write a short summary covering following points: (Word limit - 150 words)
a) What KPIs will you use to analyse the ad performance?
b)Was the campaign a success or not?
c) Based on the results obtained, suggest some targeting optimisations that you
would perform. (atleast 2)
d)Based on the results obtained, suggest some creative optimisations that you would
perform. (atleast 2)
Slide 7

9. 8th Answer
● It was awareness campaign, would use following KPI’s to measure the ad performance – Reach, Impression,
Cost per mille, impression share.
● Yes, it was a success campaign, because we got 145416 reach and 147556 impression which was more as
compare to our expectation.
● targeting optimisations : single image - I would shift from carousel to single image. Optimize the ad
schedule - focus on time period which is best and people are most active at that time. Target audience
- I would optimize more about the audience in future.
● creative optimisations – Animation photos - I would optimize more on animation photos. headline - I
have used long phrase for headline so, I will optimize to shorter. 3. Relate to people - I will optimize in
such a way so that people can relate to the ad. users feel as if it is a personalized experience for
them.

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