Analyze the data for the Google Merchandise Store. Here, you will study the data for the different reports covered in the module - namely, Real-Time, Audience, Acquisition, Behaviour, and Conversions Reports. And solve questions from each of these, which will require you to read and analyze the relevant data from these reports. 1)Identifying the correct answers/values

1. Google Analytics live project
submission
Google Merchandise Store
Student Name:
Chinmaye Arora

2. Real-time Report
Q1. What was the number of active users at that point in time?
Your Answer:
There is a total of 16 users currently on the Google Merchandise Store.
Mobile Users:- Out of 16 users 50% i.e. 8 users are mobile users.
Desktop Users:- Out of 16 users 40% i.e. 6 users are desktop users.
Tab Users:- Out of 16 users 10% i.e. 2 users are desktop users.

3. Real-time Report
Q2. How many users were active on the “Google Online Store” page?
Your Answer:
There is a total of 16 users currently on the Google Merchandise Store.
Google Online Store:- There are 40% i.e. 6 active users on the “Google Online Store” page.

4. Real-time Report
Q3. Summarise the Real-Time report with respect to active users, locations, devices, and the page titles.
Your Answer:
There is a total of 16 users currently on the Google Merchandise Store.
Mobile Users:- Out of 16 users 50% i.e. 8 users are mobile users.
Desktop Users:- Out of 16 users 40% i.e. 6 users are desktop users.
Tab Users:- Out of 16 users 10% i.e. 2 users are desktop users.
Page Titles:- Most active users (40%) i.e. 6 active users are on the “Google Online Store” page.
Location:- Most active users (18.75%) i.e. 3 active users are from Canada.

6. Audience Report
Q4. How will you calculate the number of users who did not bounce? What is the approximate count of
users who did not bounce?
Your Answer:
Total no of users:- 161,165
Bounce Rate:- 47.91%
No of users bounce off:- 47.91% x 161,165 = 77,214
No of users do not bounce off:- 161,165 – 77,214 = 83,951

7. Audience Report
Q5. Which was the most preferred language amongst the users acquired?
Your Answer:
The most preferred language amongst the users acquired is en-us(English[US]); 59.19% of users preferred
this language, i.e. 95,347.

8. Audience Report
Q6. You know that new users are users who have never been to your website and returning users are
users who have visited your site before. Based on the audience overview report, calculate the percentage
of news users for the given data.
Your Answer:
Total no of users:- 161,165
Total no of new users:- 155,566
Percentage of new users:- 96.04%

9. Audience Report
Q7. Which age group has the highest percentage of users?
Your Answer:
The age group which has the highest percentage of users is 25-34. It has around 32% users of total users.

10. Audience Report
Q8. Can we say that users who had an average session duration of 3:20 are more likely to convert
irrespective of the language of the website?
Your Answer:
No, we can not say that users who had an average session duration of 3:20 are more likely to convert
irrespective of the language of the website. But users who had an average session duration of 3:20 and
preferred en-us are more likely to convert.

11. Audience Report
Q9. Can you allocate more budgets to acquire users from Canada and UK rather than India?
Your Answer:
Yes, we can allocate more budgets to acquire users from Canada and UK rather than India as both Canada and
UK are getting more conversion rates of 0.45% and 1.02% resp. In comparison to 0.05% of India.

12. Audience Report
Q10. Which device did most of the users come from?
Your Answer:
Most users come from Desktop devices which consists of 68% of total users i.e. 109,819.

13. Acquisition Report
Q11. What are various acquisition channels you can see from the report?
Your Answer:
Various acquisition channels include Direct, Paid Search, Display, Affiliates, Referral, Organic Search, etc.

14. Acquisition Report
Q12. Affiliate Channel performed well than Display, True or False? Give suitable reasons to support your
answer.
Your Answer:
It is true Affiliate channel performed well than Display because even though display get more users its
conversion rate is less than 0.01% whereas affiliate get less users(635) but its conversion rate is 0.74%.

15. Acquisition Report
Q13.Which Google Ads campaigns performed well during the mentioned period? Give suitable reasons to
support your answer.
Your Answer:
MIX | Txt ~ AW – Brand (US/Cali) and MIX | Txt ~ AW – Apparel are two Google Ads campaigns that performed
well during the mentioned period because both have a high conversion rate of 7.91% and 5.58% resp; also out
of 464 transactions 437 transactions are done through these 2 campaigns.

16. Behaviour Report
Q14. What percentage of users moved from the Cart to the Payment stage?
Your Answer:
No of users in cart stage:- 26205
No of users in payment stage:- 7033
Percentage of users moved from cart to payment stage:- 26.83%

17. Behaviour Report
Q15.Name the four goals mentioned in the report?
Your Answer:
Four Goals are mentioned in the report:-
Purchase Completed
Engaged Users
Registrations
Entered Checkout

18. Behaviour Report
Q16. Which product has the majority of the sales?
Your Answer:
The product which has the majority of the sales is Google Black Cloud Zip Hoodie. This product has given
revenue of $17,608.80 which consists of 3.61% of total product revenue.

19. Conversion Report
Q17. With 109,328 /home page has the highest number of entrances. What does entrance mean to here?
Your Answer:
The home page has the highest number of entrances 109,328. Entrance means here that 109,328 users start
their first event in a session on a homepage.