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PERSONAL BRAND EXPLORATION
Maddison Travelo
Project & Portfolio I: Week 1
February 3, 2023
Growing up I was the oldest of six. My family was a
foster family and we had kids coming in and out all
the time. Being in a home like this you need to be
able to adapt to change constantly. Not only did I
have to adapt to change, but I was placed in a
leadership role because I am the oldest. This is why
I want a job where I can be on my toes and be in
charge of my business.
IDENTITY
PROFESSION
Potential Job Titles:
• Talent Director
• Producers and Directors
• Agents and Business Managers
of Artists, Performers, and
Athletes
Lover Brand Archetype- I go about
my brand by forming relationships
with people and encouraging them
to go after their dreams. I inspire
people to have the life style they
dream of.
Casting Director for Film Industry
People currently in Casting
TARGET AUDIENCE
Robyn Kass
Outreach Plan:
• Finish my next semester at Full Sail University
• Reach out to her by email about potential internships or
assistant jobs
• If I do not hear anything by halfway through my next
semester I will send her a direct message on Instagram
PROFILE
PICTURE
Casting Director at Kassting
Inc.
Outreach Plan:
• I will update my resume and create a cover letter
• I will email their assistants with my resume and some
information about me
• My family is moving to Georgia soon and I plan on
reaching out right before we leave, I will reach out again
after a couple months of living there via email.
PROFILE
PICTURE
Casting Directors at Central
Casting
Sandy Mehlman
Outreach Plan:
• I will look into what kind of productions happen within
NZK Productions and see what opportunities align
• I plan to apply to as many opportunities as I can and
send my resume their way as well
• If there still has been no interest after a couple of
months, I will send Sandy a direct message on
Instagram promoting myself
PROFILE
PICTURE Senior Casting Producer at
NZK Productions
GOALS
Short Term: (Immediately After Graduation, 2024)
• I will apply to assistant/internship jobs relating to my
career choice.
‣ I will apply to 20 different places and keep track of
the progress in a journal.
Mid Term: (2030)
• I hope to have figured out what specific path in casting I
want to go down.
‣ After experimenting with different types of casting,
commercial, film, reality, and modeling. I will have
written down the pros and cons to each to choose
which will be my main focus.
Long Term: (2050)
• I want to have almost all of my debt paid off by 2050.
‣ Currently I am on track to having my debt paid off
by 2040, however additional expenses come up
and my salary will be fluctuating in the early years.
By this time I will have a steady income and will
be able to pay off all my debt.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Acting
SOFT
HARD
Novice / Adept / Expert
Email Writing Novice / Adept / Expert
Time Management Novice / Adept / Expert
Novice / Adept / Expert
Project Management
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Speaking Novice / Adept / Expert
Customer Service
I help actors follow their dreams of being on
television by choosing them for a reality
television projects.
PROMISE
CREDENTIALS
Work Experience:
• Talent Agent Intern at WSM Talent
• Banquet Coordinator at Platinum
Weddings
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Set movement during my high school
productions
• Car wash to help earn money for
Cassidy’s Crusaders
• Ballroom Dancing with Senior Citizens
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Andrew Molina
Industry Experience:
• Assistant Audio Engineer
• Remote Broadcasting Fox Sports
Southwest
• Technical Supervisor at PSAV
Education:
• Full Sail University, Bachelors in Entertainment
Business
• Full Sail University, Associates in Show Production and
Touring
Leadership Experience:
• Has been a supervisor at a company
Skills and Proficiencies:
• Video – 20 Endorsements
• Broadcast Television – 14 Endorsements
• Entertainment - 13 Endorsements
Maddison Travelo
Overall Online Presence:
• There are 229 connections on Andrew’s page. His
banner image is not customized, and his headshot is
nothing too special. The profile is not super specific and
I do not see any published articles. I do not believe he
is active on social media and he URL is not customized.
His profile is very average so his grade is a 65%.
HEADSHOT HEADSHOT
Industry Experience:
• Talent Agency Intern at WSM Talent
Education:
• Currently attending Full Sail University to get my
Bachelors in Entertainment Business
Leadership Experience:
• No professional leadership experience, unless you
count being the oldest of six. That definitely takes
leadership lol
Skills and Proficiencies:
• Nothing listed on my LinkedIn, I have never used it
Overall Online Presence:
• I have zero connections on my LinkedIn and my banner
image is not customized. I have no headshot and my
profile is not detailed. There are no published articles,
however I am very active on social media. My LinkedIn
URL is not customized so my profile overall is poor. I
would have to give it a grade of 7%.
COMPETITION
Jesse Tannenbaum
Noteworthy Experience:
• Casting for television shows like Big Brother, Survivor,
and The Amazing Race
Maddison Travelo
HEADSHOT HEADSHOT
Industry Experience:
• Modeling Agent at Next Models
• Modeling Agent at Wilhelmina Models
• Casting Producer at Entertainment
Partners
• Casting Director at CBS
Education:
• University of Central Florida, Communications
Skills and Proficiencies:
• None are listed on the LinkedIn
Overall Online Presence:
• Jesse has 177 connections and his banner is not
customized. His headshot does not seem to be
professional but it is a nice picture. The profile is not
super detailed and there are no published articles. He is
very active on social media and his URL does not seem
to be customized. I would say his profile is average and
I would give it a grade of a 50% because there are no
skills listed.
Industry Experience:
• Talent Agency Intern at WSM Talent
Education:
• Currently attending Full Sail University to get my
Bachelor’s in Entertainment Business
Leadership Experience:
• No professional leadership experience, unless you
count being the oldest of six. That definitely takes
leadership lol
Skills and Proficiencies:
• Nothing listed on my LinkedIn, I have never used it
Overall Online Presence:
• I have zero connections on my LinkedIn and my banner
image is not customized. I have no headshot and my
profile is not detailed. There are no published articles,
however I am very active on social media. My LinkedIn
URL is not customized so my profile overall is poor. I
would have to give it a grade of 7%.
BRAND POSITION
For actors who want to be casted, I provide
coaching and opportunities because we believe
everyone has a chance to follow their dreams.
NETWORKING &
MARKETING
Industry Events & Organizations
• Sundance Film Festival
‣ January 2024 | Park City, Utah, Salt Lake City, Utah,
and Provo, Utah
• The Society for Cinema and Media Studies
• Atlanta Film Festival
‣ April 20-30 2023 | Atlanta, GA
Digital Marketing
• Primary Content: I will put out content that follows the core
value of our business. Light hearted, fun content that
everyone can relate to.
• Primary Tools: I will utilize TikTok and Instagram mainly to
promote my business. With posts daily on both platforms.
• Website: My digital portfolio will include all kinds of content
that makes people happy and reflects the amazing work I put
into things.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I will look for is someone who is open to
having an intern/assistant. I would like to mentor under
someone who currently is, or has been a casting
director and I hope to find someone when I graduate
from Full Sail University.
Formal Education
• Bachelors in Entertainment Business, EXP 2024
Technical Skills
• Marketing, 2024
• Web Page Development, 2024
• Guitar, 2030
Soft Skills
• Stress Management, 2030
• Resilience 2025
• Procrastination, 2025
Maddison Travelo
You know how casting companies only seem to work with the same exact
actors constantly, never giving anyone else a chance? Well, what I do is
search for real life people who have had experiences who might not have
had prior acting experience but can connect to the character even better. In
fact, during my high schools plays, I did not choose the people who
auditioned for a certain role because of their history of playing similar
characters. I chose the people who had gone through things that the
characters had gone through.
REFERENCES
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.). Retrieved
February 3, 2023, from
https://www.onetonline.org/link/summary/13-1011.00
About Us - Society for Cinema and Media Studies. (n.d.).
Retrieved February 3, 2023, from
https://www.cmstudies.org/page/about_us
Central Casting Georgia. Central Casting. (2022, December
13). Retrieved February 3, 2023, from
https://www.centralcasting.com/ga/
Get to know us: Kassting, Inc. - Get to know us. (n.d.).
Retrieved February 3, 2023, from
https://www.kasstinginc.com/kassting.php
Jesse Tannenbaum - casting director: Big brother - CBS |
linkedin. (n.d.). Retrieved February 3, 2023, from
https://www.linkedin.com/in/jesse-tannenbaum-93005120
Lover brand archetype - kaye putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist.
(2022, April 13). Retrieved February 3, 2023, from
https://www.kayeputnam.com/brand-archetype-lover/
Sandy Mehlman - senior casting producer - The Bachelor -
Linkedin. (n.d.). Retrieved February 3, 2023, from
https://www.linkedin.com/in/sandymehlman

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Travelo_Maddison_EB_PB1_2023-Feb.pptx

  • 1. PERSONAL BRAND EXPLORATION Maddison Travelo Project & Portfolio I: Week 1 February 3, 2023
  • 2. Growing up I was the oldest of six. My family was a foster family and we had kids coming in and out all the time. Being in a home like this you need to be able to adapt to change constantly. Not only did I have to adapt to change, but I was placed in a leadership role because I am the oldest. This is why I want a job where I can be on my toes and be in charge of my business. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Talent Director • Producers and Directors • Agents and Business Managers of Artists, Performers, and Athletes Lover Brand Archetype- I go about my brand by forming relationships with people and encouraging them to go after their dreams. I inspire people to have the life style they dream of. Casting Director for Film Industry
  • 4. People currently in Casting TARGET AUDIENCE Robyn Kass Outreach Plan: • Finish my next semester at Full Sail University • Reach out to her by email about potential internships or assistant jobs • If I do not hear anything by halfway through my next semester I will send her a direct message on Instagram PROFILE PICTURE Casting Director at Kassting Inc. Outreach Plan: • I will update my resume and create a cover letter • I will email their assistants with my resume and some information about me • My family is moving to Georgia soon and I plan on reaching out right before we leave, I will reach out again after a couple months of living there via email. PROFILE PICTURE Casting Directors at Central Casting Sandy Mehlman Outreach Plan: • I will look into what kind of productions happen within NZK Productions and see what opportunities align • I plan to apply to as many opportunities as I can and send my resume their way as well • If there still has been no interest after a couple of months, I will send Sandy a direct message on Instagram promoting myself PROFILE PICTURE Senior Casting Producer at NZK Productions
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • I will apply to assistant/internship jobs relating to my career choice. ‣ I will apply to 20 different places and keep track of the progress in a journal. Mid Term: (2030) • I hope to have figured out what specific path in casting I want to go down. ‣ After experimenting with different types of casting, commercial, film, reality, and modeling. I will have written down the pros and cons to each to choose which will be my main focus. Long Term: (2050) • I want to have almost all of my debt paid off by 2050. ‣ Currently I am on track to having my debt paid off by 2040, however additional expenses come up and my salary will be fluctuating in the early years. By this time I will have a steady income and will be able to pay off all my debt.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Acting SOFT HARD Novice / Adept / Expert Email Writing Novice / Adept / Expert Time Management Novice / Adept / Expert Novice / Adept / Expert Project Management SOFT HARD Novice / Adept / Expert Marketing Novice / Adept / Expert Decision Making Novice / Adept / Expert Speaking Novice / Adept / Expert Customer Service
  • 7. I help actors follow their dreams of being on television by choosing them for a reality television projects. PROMISE
  • 8. CREDENTIALS Work Experience: • Talent Agent Intern at WSM Talent • Banquet Coordinator at Platinum Weddings Education: • Entertainment Business, B.S., Full Sail University (Exp. 2024) Volunteer Work: • Set movement during my high school productions • Car wash to help earn money for Cassidy’s Crusaders • Ballroom Dancing with Senior Citizens Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Andrew Molina Industry Experience: • Assistant Audio Engineer • Remote Broadcasting Fox Sports Southwest • Technical Supervisor at PSAV Education: • Full Sail University, Bachelors in Entertainment Business • Full Sail University, Associates in Show Production and Touring Leadership Experience: • Has been a supervisor at a company Skills and Proficiencies: • Video – 20 Endorsements • Broadcast Television – 14 Endorsements • Entertainment - 13 Endorsements Maddison Travelo Overall Online Presence: • There are 229 connections on Andrew’s page. His banner image is not customized, and his headshot is nothing too special. The profile is not super specific and I do not see any published articles. I do not believe he is active on social media and he URL is not customized. His profile is very average so his grade is a 65%. HEADSHOT HEADSHOT Industry Experience: • Talent Agency Intern at WSM Talent Education: • Currently attending Full Sail University to get my Bachelors in Entertainment Business Leadership Experience: • No professional leadership experience, unless you count being the oldest of six. That definitely takes leadership lol Skills and Proficiencies: • Nothing listed on my LinkedIn, I have never used it Overall Online Presence: • I have zero connections on my LinkedIn and my banner image is not customized. I have no headshot and my profile is not detailed. There are no published articles, however I am very active on social media. My LinkedIn URL is not customized so my profile overall is poor. I would have to give it a grade of 7%.
  • 10. COMPETITION Jesse Tannenbaum Noteworthy Experience: • Casting for television shows like Big Brother, Survivor, and The Amazing Race Maddison Travelo HEADSHOT HEADSHOT Industry Experience: • Modeling Agent at Next Models • Modeling Agent at Wilhelmina Models • Casting Producer at Entertainment Partners • Casting Director at CBS Education: • University of Central Florida, Communications Skills and Proficiencies: • None are listed on the LinkedIn Overall Online Presence: • Jesse has 177 connections and his banner is not customized. His headshot does not seem to be professional but it is a nice picture. The profile is not super detailed and there are no published articles. He is very active on social media and his URL does not seem to be customized. I would say his profile is average and I would give it a grade of a 50% because there are no skills listed. Industry Experience: • Talent Agency Intern at WSM Talent Education: • Currently attending Full Sail University to get my Bachelor’s in Entertainment Business Leadership Experience: • No professional leadership experience, unless you count being the oldest of six. That definitely takes leadership lol Skills and Proficiencies: • Nothing listed on my LinkedIn, I have never used it Overall Online Presence: • I have zero connections on my LinkedIn and my banner image is not customized. I have no headshot and my profile is not detailed. There are no published articles, however I am very active on social media. My LinkedIn URL is not customized so my profile overall is poor. I would have to give it a grade of 7%.
  • 11. BRAND POSITION For actors who want to be casted, I provide coaching and opportunities because we believe everyone has a chance to follow their dreams.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Sundance Film Festival ‣ January 2024 | Park City, Utah, Salt Lake City, Utah, and Provo, Utah • The Society for Cinema and Media Studies • Atlanta Film Festival ‣ April 20-30 2023 | Atlanta, GA Digital Marketing • Primary Content: I will put out content that follows the core value of our business. Light hearted, fun content that everyone can relate to. • Primary Tools: I will utilize TikTok and Instagram mainly to promote my business. With posts daily on both platforms. • Website: My digital portfolio will include all kinds of content that makes people happy and reflects the amazing work I put into things. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • A mentor I will look for is someone who is open to having an intern/assistant. I would like to mentor under someone who currently is, or has been a casting director and I hope to find someone when I graduate from Full Sail University. Formal Education • Bachelors in Entertainment Business, EXP 2024 Technical Skills • Marketing, 2024 • Web Page Development, 2024 • Guitar, 2030 Soft Skills • Stress Management, 2030 • Resilience 2025 • Procrastination, 2025
  • 14. Maddison Travelo You know how casting companies only seem to work with the same exact actors constantly, never giving anyone else a chance? Well, what I do is search for real life people who have had experiences who might not have had prior acting experience but can connect to the character even better. In fact, during my high schools plays, I did not choose the people who auditioned for a certain role because of their history of playing similar characters. I chose the people who had gone through things that the characters had gone through.
  • 15. REFERENCES 13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET OnLine. (n.d.). Retrieved February 3, 2023, from https://www.onetonline.org/link/summary/13-1011.00 About Us - Society for Cinema and Media Studies. (n.d.). Retrieved February 3, 2023, from https://www.cmstudies.org/page/about_us Central Casting Georgia. Central Casting. (2022, December 13). Retrieved February 3, 2023, from https://www.centralcasting.com/ga/ Get to know us: Kassting, Inc. - Get to know us. (n.d.). Retrieved February 3, 2023, from https://www.kasstinginc.com/kassting.php Jesse Tannenbaum - casting director: Big brother - CBS | linkedin. (n.d.). Retrieved February 3, 2023, from https://www.linkedin.com/in/jesse-tannenbaum-93005120 Lover brand archetype - kaye putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, April 13). Retrieved February 3, 2023, from https://www.kayeputnam.com/brand-archetype-lover/ Sandy Mehlman - senior casting producer - The Bachelor - Linkedin. (n.d.). Retrieved February 3, 2023, from https://www.linkedin.com/in/sandymehlman

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.