Film Distribution - A Level Media

1. Charley Winfield

2.  The aim for a film distributer is to deliver the
largest possible audience for a film.This can be a
difficult task for many distributors as there are a
wide variety of entertainment options in society
today.
 When thinking about the distribution of the film,
they need to take into account the target
audience of the film and what they want to see
in that particular genre.This is crucial as the film
can only be released once, and once they do
release it, they have to maintain the reputation
that they’re giving off to the viewers.

3.  Who is the audience?
 Who does the film speak to?
 Does the film justify the cost and risk of a
release?
 Does the narrative appeal to the intended
audience?
 What sort of audiences have similar films
attracted?

4.  Film distributors need to consider
the marketability, which is how it
can be promoted to an audience.
They also have to think about
playability, which is about how the
film will perform in the market.
 Many people believe that they are
the same thing, however there are
major differences that the
distributers need to consider before
making the decision.

6.  Competition-They need to consider what other films will be
released at the same time and also whether these films will be
directed towards the same target audience.This could be very
damaging for the distribution company’s sales.The release
dates for some films can be altered due to this reason.
 They may also consider how big the film may be. E.G –
Blockbuster / Specialized film for smaller audiences, etc.
 The actors may also need to be considered in this part. How
famous are the actors or what were their last roles played are
the questions they may be asked around the company.When
distributing the film they will want to be successful and earn
money so therefore want popular actors to attract a wide
audience.

7.  Film distribution
can be very
expensive which
is why the
decision of
distributing a
film is taken so
seriously. Here is
an example of
the expenses
that they may go
through to
promote and
distribute a new
film