2. Film Posters
The purpose of a film poster is to promote a film by
attracting the target audience and maybe those who
wouldn’t necessarily go to see the film.
3. Conventions
The conventions of film posters are the names of the
main actor/actresses, the producer/directors name,
production logos or other films that they are known for,
a main image that is associated with the film,
occasionally a release date and the name of the film
itself and a slogan or catchphrase that is used to entice
the audience.
4. What is on them?
Film posters “sell” films on the basis of the
actor/actress, the producer/director, the tagline to add
excitement, the studio that produced it and if it has any
special features – such as being shown in 3D. These are
all dependent, however, on how successful they are – if
the producer isn’t well known then they wouldn’t use
their name as it may put off the target audience.
5. Where do you find them?
We normally find posters in busy public places so as to
get as much attention as possible i.e. bus stops, on the
sides of busses, in magazine/newspapers, billboards
and inside shops that sell films – such as HMV. The
posters on billboards tend to be different to the ones
on the sides of bus stops because they tend to be next
to roads – less information is usually shown – or is
shown in a different way so as to show off specific
aspects.
