Distribution<br />When creating films there is the production side and the distribution side. Distributors like, 20th Century Pictures and Production companies like Universal Studios and other production companies work together to create a successful film and box <br />office hit. <br />
Distribution<br />Distributors launch and sustain films in the film market. Distribution is a highly competitive market as there are several different films being distributed or need distributing <br />
Distribution<br />A major distributor is a big company that distributes and markets a film to the target audience of the film. They are in charge of the P&A <br />(Print and Advertising) <br />and responsible for making<br />sure people know about <br />the film and attracting its target audience..<br />
Distribution<br />These are companies such as <br />Lions Gate Entertainment, MGM-EMI <br />and 20th Century Pictures. <br />These companies market the film on large scales, on television advertisements of the trailers, billboards and many other (expensive) ways<br />
Distribution<br />Independent distributors tend to be small group of people or a smaller scale company using cheaper ways to advertise and market a film. They will use things such as the internet, posters and word of mouth to attract its target audience. It is usually done in more specific places where will know they will be able to reach its main target audience rather than somewhere like TV where it’s not particularly focussed.<br />
Distribution<br />They getthe films they release from 1or more of various sources, these are the main sources:<br />A third-party sales agent representing the production company.<br />Constant stream of new film content from a parent studio<br />A single title obtained during anytime of producing the film.<br />
Distribution<br />Distributors first have a look at the actual film and analyse it. They then begin to look at its marketability- who the film is going to appeal to, looking at the demographics and psychographics. With that distributors can then start to think about creating a <br />campaign fit for this <br />audience. They use <br />positioning and think <br />about the genre and what <br />type of person would what the film. <br />
Distribution<br />They ask themselves questions like…<br /><ul><li>Will it attract a particular age group?
Will the audience be more interested in who is directing the film or the stars of the film?
What are their media consumption patterns?</li></ul>For example if the film was aimed at an older generation (60+) then you would be very unlikely to advertise online as people of this age would be unlikely to use the internet.<br />
Distribution<br />They then think about and set an appropriate budget for this marketing campaign according to what they predict the film will gross in cinemas and the potential the film will have in the box office. They then look at third parties they could work with and other things that will market the film.<br />
Distribution<br />The distributors must also send a copy of the film to the BBFC (British Board of Film Classification) ASAP to be awarded with a certificate. This must be done quick as it is EXTREMELY important as a certificate can limit a films target audience <br />and affect the potential audience.<br />
These are a few ways distributors will market a film<br />Marketing<br />Advertising<br />Press<br />Magazines/Newspapers - Posters<br />Premieres<br />Trailers<br />Radio<br />Reviews<br />Television<br />Online<br />Magazine/Newspaper - Features<br />Interviews<br />Word of mouth<br />Merchandising<br />Posters<br />Billboards<br />