Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1. What is meant by the
term film distribution?

- A film distributor is a company or individual
responsible for the mark...
2. What does a film distributor
do?



- A distributor may set the release date for the
film and decide how the film will...
3.How does reach relate
to film distribution?

-Reach relates to film distribution as the size of the reach can depend on...
What is meant by the
term ‘Distribution Plan’?

-This is a plan created by the management team where their aim is to
tran...
What is meant
by the marketing plan?

The marketing plan is designed by the company which describes the
plan to achieve t...
What is the difference between
advertising, publicity and
promotion?



Advertising tends to be the materials in which th...
Film distribution and marketing
Upcoming SlideShare
Loading in …5
×

Film distribution and marketing

  • Login to see the comments

Film distribution and marketing

  1. 1. 1. What is meant by the term film distribution?  - A film distributor is a company or individual responsible for the marketing, including things such as advertising and release of the film. The aim is to make as much profit from the film as possible. The distributors job will be to expose the public to the film and therefore increase the chances of the film being successful.
  2. 2. 2. What does a film distributor do?  - A distributor may set the release date for the film and decide how the film will be accessible by the audience. They will make a campaign to make the film as well known to the public as possible. This would include advertising; they may choose to advertise in a specific area to target a certain target audience or they may choose to advertise so that a wide range of target audiences take note. They will also decide in what media devices they will advertise for example, magazines, TV etc.
  3. 3. 3.How does reach relate to film distribution?  -Reach relates to film distribution as the size of the reach can depend on how much profit the film makes. If the distributors of a film decide to have a big reach and advertise to a wide range of people it will be very expensive although it could allow for them to make more money. Distributors may decide to have a large reach by advertising everywhere which can increase the amount of viewers of the film however, it can be a risk as if the film is not popular a loss/smaller profit may be made. An example of this would be ‘The green lantern’ which had a massive reach but after a number of critics gave negative feedback on the film it was not very popular at all. This was a shock as they had the big reach and a big star (Ryan Reynolds) so they would’ve expected to be successful. On the other hand, films like ‘The woman in black’ which also had a huge reach was very successful due to the effective advertising and Daniel Radcliffe promoting the film.
  4. 4. What is meant by the term ‘Distribution Plan’?  -This is a plan created by the management team where their aim is to transfer their product to retailers and then consumers. They nay do this by deciding the release date so it will appeal to consumers. For example, releasing a Christmas film around Christmas time. They will also identify the films target audience so that they can expose their audience to the film effectively through advertisement and promotion. They may have to take into consideration the genre of the film and what target audience this genre usually appeals to. The distribution plan will also have to consider the budget for distribution. If the film has a low distribution budget they won’t be able to spend a vast amount of money on advertising and promotion etc. Likewise if the budget is high they may be able to spend a lot of money on raising awareness of the film and even aiming their product at another target audience. Distributors usually sign a contract with producers which includes rights to promote their product in all media before and during the release.
  5. 5. What is meant by the marketing plan?  The marketing plan is designed by the company which describes the plan to achieve their specific marketing objective within a certain time. The plan will usually start with the identification of what the consumers would like, this can be identified through market research. The plan will also include analysis of the current market situation. The marketing objective will be to create visibility, raise awareness and engage interest in the product. There are many ways to market the film such as the use of posters, trailers , online and mobile apps so that the film can be as accessible as possible. The film may also have critics watch the film so that they share their opinion and hopefully this will sway the public to watch the film if they give good feedback. They may also use social networking sites to market their product as there are a big range of audiences that use Twitter, Facebook etc.
  6. 6. What is the difference between advertising, publicity and promotion?  Advertising tends to be the materials in which the company decides to market their brand with. For example they may choose to advertise in magazines and newspapers, radio or television. The company will choose advertising methods they believe will be most effective way of getting the product across to the consumer. Publicity is the methods that may be used to gain publics attention to the product. Examples would be premieres, interviews and actors appearing on TV shows. An actor may go onto a TV show to promote their latest movie to the public. Promotion is a way of raising awareness of the product/film, for example, selling merchandise with the films title or actor’s on it. Magazines/newspapers may include a free T-shirt or mug with the film on it to promote the movie.

×