For e-learning purpose

1. Information and Media Literacy

2. COMMUNICATIONS
Definition

3. FORMATIVE ASSESSMENT:RECITATION
• What is
communication?
• Why do we
communicate?
• How do we
communicate?

4. Communication
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT IS
COMMUNICATION?

5. PROCESS OFCOMMUNICATION

6. TRANSMISSION MODELS
Who
COMMUNICATOR
Says What
MESSAGE
In Which
Channel
MEDIUM
To Whom
RECEIVER
With what
effect?
EFFECT
Lasswell’s Communication Model (1948)

7. TRANSMISSION MODELS
Shannon-Weaver’s Communication Model(1948)

8. RECEPTIONMODEL
Osgood- Schramm Model OfCommunication (1954)

9. TRANSMISSIONMODELS
Westley and MacLean’sModel of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

10. RECEPTIONMODEL
Berlo’sSMCRModel of Communication (1960)