3. Communication
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
7. RITUAL OR EXPRESSIVE MODEL
• Communication as a Culture (1985) by
James William Carey
• views communication as "a
representation of shared beliefs"
• communication is defined as "a
symbolic process whereby reality is
produced, maintained, repaired, and
transformed"
8. PUBLICITY MODEL
• communication as display and attention
• audience as “spectators” rather than participants
or information receivers
9. RECEPTION MODEL
• “Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
• Messages are open to
various
interpretations.
12. What have you learned about communication after
studying the different models?
SENDER MESSAGE MEDIUM RECEIVER EFFECT
13. How is communication affected by media
and information?
INFORMATION
data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
MEDIA
Communication
Tools
14. FORMATIVE ASSESSMENT: RECITATION
How does Facebook serve as a
tool for communication?
How did Facebook affect the
way people communicate with
each other?
How did Facebook affect the
quantity and quality of
information available to people?
15. Analyze and explain this illustration.
MEDIA
RECEIVE
INFORMATION
DIGITAL
TRADITIONAL
SHARE
INFORMATION
LOOK FOR
INFORMATION
RECEIVE
INFORMATION
LOOK FOR
INFORMATION
SHARE
INFORMATION
16. • The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
MEDIA AND INFORMATION LITERACY (MIL)