2. How old are you?
• Majority of my focus group
are 16-20. This would be
helpful as my target audience
for my entertainment
magazine is a ‘fun-loving 16-
25 year old mass market’
3. Do you read
magazines?
• This shows that majority of
the focus group do not read
magazines and I would need
to encourage the print
subscription
4. Have you heard
of any of these
magazines?
Majority of my focus group knew the
entertainment magazine, People.
5. Do you know who Elton John
and Princess Jasmine are?
• For my front covers, I would like to feature two
of the most popular and successful films of
2019, Rocketman and Aladdin. So I would need
to make sure that my focus group recognises
who these people/characters are.
• 100% knew who Elton John was
• 70% knew who Princess Jasmine was
6. How much would you
pay for a magazine?
• Majority of my focus group
said that they would pay £2. In
order to meet their wants and
needs, I would price my
magazine around £2
7. What content would
you want in a film
magazine?
• Majority of the focus group
said that the would want to
see reviews and interviews
with celebrities. I will include
this in my print and online
products
