1. Name:
Karen Smith
Age:
24
Gender:
Female
Occupation:
Air Hostess/Flight Attendant
Interests:
Travelling, Shopping, Reading
Likes:
Spending time with friends and family
Dislikes:
Bad weather
Lifestyle:
Middle Class, good wage but not main household earner, getting married in
December.
Would They Buy a Bridal Magazine:
“Yes, I would buy a bridal magazine. I buy them a lot, actually. I mainly
buy them to look for venue inspirations and wedding dress suggestions. My
favourite magazine is Belle Bridal and You&Your Wedding.”
Favourite Shops:
2. Name:
Harriet
Woodhouse
Age:
26
Gender:
Female
Occupation:
Sales Assistant at Book Store
Interests:
Reading, Watching Films, Painting
Likes:
Classic Novels and Classic Films
Dislikes:
Trash TV, Reality TV Stars
Lifestyle:
Working Class, minimum wage job but not main household earner, getting
married in October 2019.
Would They Buy a Bridal Magazine:
“I might buy a bridal magazine, depending on the content. I don’t want
superficial models – I want to see real brides and affordable options for
normal people in the North East.”
Favourite Shops:
3. Name:
Charlotte
Jones
Age:
27
Gender:
Female
Occupation:
Accountant
Interests:
Politics, History, Fantasy TV
Likes:
Watching Historical Fantasy TV
Dislikes:
Cheese
Lifestyle:
Middle Class, Good Wage, Main Household Earner, Getting Married in
February.
Would They Buy a Bridal Magazine:
“I love bridal magazines! I buy them all the time, but I think there needs
to be more catered to the North East as all the locations tend to be down
south!”
Favourite Shops:
