This session was designed to deliver ideas to take home and implement for building your audience, engagement, gaining SEO (without PPC), and fun promotions and contests to drive referrals, leads, and leases. Thank you to MultifamilyPro Braintorming for allowing me to share this message. Please share your success stories with me and I may include them in my next presentation! :o)

2. About Charity

3. Proven Strategies You Can Use Understand & Build Audience Increase Brand Awareness Increase Interaction Online

4. By Demonstrating a Few Fails & Flops Successes Of Other Industries Real Property Successes

5. Leverage the Tools Available Facebook Blogs Twitter

8. Do you tweet? Take a Tweet Break!

9. Hey! @CharityHisle is giving away a #Flip and $50 #Amex in the #WorkIt session at #mfbsconf today!

10. Fails & Flops

13. Lesson Learned: You can’t buy viral, it happens authentically

15. Lesson Learned: Have a social media crisis strategy

17. “Hey PR Moron. Thanks, you are doing a far better job than we could ever achieve in destroying your brand.” – Facebook Crusader

18. “We’ve stopped deleting posts, and I’ve stopped being rude.” – PR Moron

20. Lessons Learned: Respond promptly and politely Solve the problem

21. Lessons Learned: You can’t buy “viral” Have a crisis strategy Respond promptly and politely 4. Solve the problem

22. Fun & Integrated Success Stories

25. Results: 107% increase in sales

28. Results: Over 700K video views Over 136k Facebook fans Over 2,000 Twitter followers

29. Facebook

30. Why Use Facebook? Share News & Events Increase Referrals & Leads Get Leases!

31. Facebook Basics Who Are Facebook Users What Do Users Want? Create Chatter

32. News & Events

36. 23

37. Referrals, Leads & Leases

40. Leases!

41. Lease signed

42. Lease signed

43. Who Are Facebook Users?

44. Facebook Users By Age 7/2010

45. 60% Are likely to recommend brands on Facebook

47. US Renters By Age 2009

48. Weekly Facebook Use by Income (hours)

49. 51% Are likely to buy from brands on Facebook

51. The average user spends 7 hours on Facebook per month.

54. More than 50% of Facebook users log in every day.

55. Users Connect With Brands

56. 14

57. Attitudes of Facebook Users

58. 29% Enjoy interacting with brands on Facebook

60. 30% Believe that connecting with brands makes them feel valued

62. 31% Are interested in more communication with brands on Facebook

63. 29

64. 32% Are likely to Follow or fan brands that friends Are fans of

65. 41% Believe that Facebook is a good way to get information about brands or products

67. Primary Reasons Users Connect

68. 13% Connect to interact, share ideas, and provide feedback

70. 22% Someone Recommended the page to me

72. 25% Connect to get access to exclusive content

73. 9

74. 29% Connect for fun or Entertainment

75. 27

76. 30% Connect to get updates on upcoming sales

77. 34% Connect to stay informed about company activities

79. 36% Connect to get a “Freebie”

81. 39% Connect to show support for the company

83. 40% Connect to receive discounts and promotions

85. Create Chatter With Contests & Promotions

93. Challenges With Facebook

97. Success With Twitter

98. For Success on Twitter Understand The Culture Reply Listen

99. What Can Twitter Do? Increase Referrals & Leads Create Conversation Drive Traffic

100. Understanding Tweeple

101. Only 3% Of US Internet Users use Twitter.

102. Daily Twitter users are 2x’s as likely to purchase from brands as daily Facebook users.

103. Use Twitter to Increase Referrals & Leads

106. Use Twitter to expand your brand presence

108. Use Twitter to “Get to Know” Your Residents

110. Challenges Of Twitter

114. Success With Blogs

115. For Success with a Community Blog Create a Reciprocal Relationship Share Content People Want Build an Online Community

116. What Can a Blog do for Your Website? Increase Organic Traffic Increase Keywords

117. Create Reciprocal Relationships

124. Share Content People Want

129. Build an Online Community

134. Keywords Are Critical

137. Increase Organic Traffic

138. 94% of shoppers click on the 1st-10th search results.

141. The Extras

142. Facebook Places

143. Only 4% of adults online in the US use LBS (location based services) like Foursquare.

144. 14 Million Places To Be!

150. Visit every exhibitor and enter for giveaways to be drawn during lunch and again at today’s Resource Room Wrap Up!

151. Next round of educational sessions starts at 4:15 pm.

152. A special thanks to our Sponsor, CallSource!