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SOCIAL MARKETING &
   ENGAGEMENT IN MULTIFAMILY

       Charity Hisle, Socially Engaged Marketing
            Eric Matulka...
• Are there any property management
  professionals in the audience?
• Suppliers:
  Service? Marketing & Advertising?
  Te...
82% of employees say they trust a company more when the
    CEO & leadership team communicate via social media.
          ...
Only 16% of b2b marketers are producing mobile-specific
       content as part of their content marketing efforts.
       ...
• Popular social networking sites
  – Relationship-building
  – Prospecting
• Strategy
• Measurement
• Time Management
   ...
Photo Credit: Pan Xunbin


Photos perform better on Facebook for likes, comments and
                           shares tha...
No
      16%


                Yes
                84%

52% of consumers say they have stopped following a brand on
   Fac...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Facebook

• Brand your company Facebook page and fill-in
  all of the page information and milestones
• Use pictures in up...
LinkedIn generates more leads for b2b companies than
                           Facebook, Twitter or blogs.
              ...
No
24%
           Yes
           76%


 Only 47% of b2b companies are actively using LinkedIn
              vs. 90% that a...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Property Management Professionals                                            89.80%


                Vendors/Suppliers   ...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
LinkedIn

• Complete the company profile, include images
  for brand recognition and links to the website.
• Participate i...
Photo Credit: waynehowes


34% of marketers have generated leads using Twitter and 20%
                                   ...
No                Yes
 47%                53%



There are now roughly 100 million active Twitter users (those
           ...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Twitter

• Use to communicate with prospects and
  customers about industry-related news, topics
  and ideas.
• Use photos...
Pinterest generated more referral traffic for businesses than
                 Google+, YouTube, and LinkedIn combined.
  ...
No             Yes
45%             55%



 Pinterest is the 3rd largest social network in the U.S., only
                 ...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Pinterest

• Use keyword-rich descriptions of pins and
  links.
• Share (re-pin), like and comment on other
  industry pin...
Photo Credit: AHMAD FAIZAL YAHYA


Google+ is expected to reach 400 million users by
                                the e...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Google+

• Complete and customize your company page.
• Add industry professionals, companies and
  other vendors to your c...
Photo Credit: Annette Shaff


Viewers are 85% more likely to purchase a product
                 after watching a product ...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
YouTube

• Customize your own company channel.
• Engage with the community but remove
  offensive comments.
• Organize con...
Photo Credit: Annette Shaff


Foursquare has 20 million active users &
      receives 5 million check-ins daily.
 Copyrigh...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Foursquare

• Reward check-ins at tradeshows & events.
• Check-in with clients (visits & meetings), leave
  Foursquare tip...
Since Oct. 2010, Instagram has acquired 30 million+ users &
                      should reach 100 million by Oct. 2012.
 ...
Copyright © 2011 - 2012 Socially Engaged Marketing®
Copyright © 2011 - 2012 Socially Engaged Marketing®
Instagram

• Best used in conjunction with event & tradeshow
  marketing, contests for employees & clients.
• Introduce yo...
90% of information transmitted to the brain is visual. Visuals
       are processed 60,000 x’s faster in the brain than te...
• Integrate social media into the marketing plan
• Understand your audience – who they are and
  what they want
• Enlist c...
Social networking accounted for all page views on
                         mobile phones in 2011.
          Copyright © 20...
• Create metrics that track the success of your
  desired objectives.
• Understand which metrics are most valuable
  (fans...
24% of small & 30% of mid-size companies are confused about
              which social sites make sense for their business...
• Create a regular posting schedule, pre-
  schedule content weekends & vacations.
• Establish a list of resources for con...
Questions?
   @SoEngaged @CharityHisle
    Facebook.com/SoEngaged
  sociallyengagedmarketing.com



Copyright © 2011 - 201...
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B2B Social Media for Multifamily Vendors and Suppliers

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B2B Social Media for Multifamily Vendors and Suppliers as presented for the Apartment Vendor Marketing and Sales Conference (#avmsconf).

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B2B Social Media for Multifamily Vendors and Suppliers

  1. 1. SOCIAL MARKETING & ENGAGEMENT IN MULTIFAMILY Charity Hisle, Socially Engaged Marketing Eric Matulka, DEI Communities Christina Clark, Christina Clark Consulting (Moderator) @SoEngaged - @EMatulka - @ccctraining3 Copyright © 2011 - 2012 Socially Engaged Marketing®
  2. 2. • Are there any property management professionals in the audience? • Suppliers: Service? Marketing & Advertising? Technology? • Social: Personal Facebook? Professional Facebook? Twitter? 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Copyright © 2011 - 2012 Socially Engaged Marketing®
  3. 3. 82% of employees say they trust a company more when the CEO & leadership team communicate via social media. Copyright © 2011 - 2012 Socially Engaged Marketing®
  4. 4. Only 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. Copyright © 2011 - 2012 Socially Engaged Marketing®
  5. 5. • Popular social networking sites – Relationship-building – Prospecting • Strategy • Measurement • Time Management Only 25% of companies offer social business training to their employees. Copyright © 2011 - 2012 Socially Engaged Marketing®
  6. 6. Photo Credit: Pan Xunbin Photos perform better on Facebook for likes, comments and shares than text, links or video. Copyright © 2011 - 2012 Socially Engaged Marketing®
  7. 7. No 16% Yes 84% 52% of consumers say they have stopped following a brand on Facebook because the posts are “too repetitive & boring.” Copyright © 2011 - 2012 Socially Engaged Marketing®
  8. 8. Copyright © 2011 - 2012 Socially Engaged Marketing®
  9. 9. Copyright © 2011 - 2012 Socially Engaged Marketing®
  10. 10. Copyright © 2011 - 2012 Socially Engaged Marketing®
  11. 11. Copyright © 2011 - 2012 Socially Engaged Marketing®
  12. 12. Copyright © 2011 - 2012 Socially Engaged Marketing®
  13. 13. Copyright © 2011 - 2012 Socially Engaged Marketing®
  14. 14. Copyright © 2011 - 2012 Socially Engaged Marketing®
  15. 15. Copyright © 2011 - 2012 Socially Engaged Marketing®
  16. 16. Facebook • Brand your company Facebook page and fill-in all of the page information and milestones • Use pictures in updates whenever possible – convert text to images • Run contests, promotions and ads Copyright © 2011 - 2012 Socially Engaged Marketing®
  17. 17. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Copyright © 2011 - 2012 Socially Engaged Marketing®
  18. 18. No 24% Yes 76% Only 47% of b2b companies are actively using LinkedIn vs. 90% that are actively using Facebook. Copyright © 2011 - 2012 Socially Engaged Marketing®
  19. 19. Copyright © 2011 - 2012 Socially Engaged Marketing®
  20. 20. Copyright © 2011 - 2012 Socially Engaged Marketing®
  21. 21. Copyright © 2011 - 2012 Socially Engaged Marketing®
  22. 22. Copyright © 2011 - 2012 Socially Engaged Marketing®
  23. 23. Property Management Professionals 89.80% Vendors/Suppliers 55.10% Employees/Candidates 40.80% 64% of Facebook users have liked a brand on Facebook. Copyright © 2011 - 2012 Socially Engaged Marketing®
  24. 24. Copyright © 2011 - 2012 Socially Engaged Marketing®
  25. 25. Copyright © 2011 - 2012 Socially Engaged Marketing®
  26. 26. Copyright © 2011 - 2012 Socially Engaged Marketing®
  27. 27. Copyright © 2011 - 2012 Socially Engaged Marketing®
  28. 28. Copyright © 2011 - 2012 Socially Engaged Marketing®
  29. 29. Copyright © 2011 - 2012 Socially Engaged Marketing®
  30. 30. LinkedIn • Complete the company profile, include images for brand recognition and links to the website. • Participate in Groups and Answers. • Connect with industry businesses and professionals, share interesting and useful resources. Copyright © 2011 - 2012 Socially Engaged Marketing®
  31. 31. Photo Credit: waynehowes 34% of marketers have generated leads using Twitter and 20% have closed deals. Copyright © 2011 - 2012 Socially Engaged Marketing®
  32. 32. No Yes 47% 53% There are now roughly 100 million active Twitter users (those who log in at least once per day). Copyright © 2011 - 2012 Socially Engaged Marketing®
  33. 33. Copyright © 2011 - 2012 Socially Engaged Marketing®
  34. 34. Copyright © 2011 - 2012 Socially Engaged Marketing®
  35. 35. Copyright © 2011 - 2012 Socially Engaged Marketing®
  36. 36. Twitter • Use to communicate with prospects and customers about industry-related news, topics and ideas. • Use photos and names of real people in your company – don’t be afraid of personality! • Ask questions and reply to others. Copyright © 2011 - 2012 Socially Engaged Marketing®
  37. 37. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Copyright © 2011 - 2012 Socially Engaged Marketing®
  38. 38. No Yes 45% 55% Pinterest is the 3rd largest social network in the U.S., only behind Facebook and Twitter. Copyright © 2011 - 2012 Socially Engaged Marketing®
  39. 39. Copyright © 2011 - 2012 Socially Engaged Marketing®
  40. 40. Copyright © 2011 - 2012 Socially Engaged Marketing®
  41. 41. Copyright © 2011 - 2012 Socially Engaged Marketing®
  42. 42. Copyright © 2011 - 2012 Socially Engaged Marketing®
  43. 43. Pinterest • Use keyword-rich descriptions of pins and links. • Share (re-pin), like and comment on other industry pins. • Add ‘shareable’ images to your website and the “Pin it” button. Copyright © 2011 - 2012 Socially Engaged Marketing®
  44. 44. Photo Credit: AHMAD FAIZAL YAHYA Google+ is expected to reach 400 million users by the end of 2012. Copyright © 2011 - 2012 Socially Engaged Marketing®
  45. 45. Copyright © 2011 - 2012 Socially Engaged Marketing®
  46. 46. Copyright © 2011 - 2012 Socially Engaged Marketing®
  47. 47. Copyright © 2011 - 2012 Socially Engaged Marketing®
  48. 48. Google+ • Complete and customize your company page. • Add industry professionals, companies and other vendors to your circles. • Share industry updates and news, remember to +1 and comment on other content regularly. Copyright © 2011 - 2012 Socially Engaged Marketing®
  49. 49. Photo Credit: Annette Shaff Viewers are 85% more likely to purchase a product after watching a product video. Copyright © 2011 - 2012 Socially Engaged Marketing®
  50. 50. Copyright © 2011 - 2012 Socially Engaged Marketing®
  51. 51. Copyright © 2011 - 2012 Socially Engaged Marketing®
  52. 52. Copyright © 2011 - 2012 Socially Engaged Marketing®
  53. 53. YouTube • Customize your own company channel. • Engage with the community but remove offensive comments. • Organize content, use tags, and distribute the videos on other networks and platforms: website, Facebook, Twitter, Pinterest, etc. Copyright © 2011 - 2012 Socially Engaged Marketing®
  54. 54. Photo Credit: Annette Shaff Foursquare has 20 million active users & receives 5 million check-ins daily. Copyright © 2011 - 2012 Socially Engaged Marketing®
  55. 55. Copyright © 2011 - 2012 Socially Engaged Marketing®
  56. 56. Copyright © 2011 - 2012 Socially Engaged Marketing®
  57. 57. Foursquare • Reward check-ins at tradeshows & events. • Check-in with clients (visits & meetings), leave Foursquare tips at client offices. • Reward employees for check-ins: sales team competitions and in-house “mayors” of the week. Copyright © 2011 - 2012 Socially Engaged Marketing®
  58. 58. Since Oct. 2010, Instagram has acquired 30 million+ users & should reach 100 million by Oct. 2012. Copyright © 2011 - 2012 Socially Engaged Marketing®
  59. 59. Copyright © 2011 - 2012 Socially Engaged Marketing®
  60. 60. Copyright © 2011 - 2012 Socially Engaged Marketing®
  61. 61. Instagram • Best used in conjunction with event & tradeshow marketing, contests for employees & clients. • Introduce your team, share company events and news, share charitable and corporate responsibility initiatives, behind-the-scenes. • Demonstrate product or service in action, share sales/promotions. Copyright © 2011 - 2012 Socially Engaged Marketing®
  62. 62. 90% of information transmitted to the brain is visual. Visuals are processed 60,000 x’s faster in the brain than text. Copyright © 2011 - 2012 Socially Engaged Marketing®
  63. 63. • Integrate social media into the marketing plan • Understand your audience – who they are and what they want • Enlist customers and industry influencers that love your brand for help Copyright © 2011 - 2012 Socially Engaged Marketing®
  64. 64. Social networking accounted for all page views on mobile phones in 2011. Copyright © 2011 - 2012 Socially Engaged Marketing®
  65. 65. • Create metrics that track the success of your desired objectives. • Understand which metrics are most valuable (fans and followers vs. engagement and traffic) • Track everything with unique url’s and analytics, measure to improve. Copyright © 2011 - 2012 Socially Engaged Marketing®
  66. 66. 24% of small & 30% of mid-size companies are confused about which social sites make sense for their business. Copyright © 2011 - 2012 Socially Engaged Marketing®
  67. 67. • Create a regular posting schedule, pre- schedule content weekends & vacations. • Establish a list of resources for content: other industry pages, blogs, websites, magazines, newspaper s, client pages, etc. • Use the right tools to maximize productivity. Copyright © 2011 - 2012 Socially Engaged Marketing®
  68. 68. Questions? @SoEngaged @CharityHisle Facebook.com/SoEngaged sociallyengagedmarketing.com Copyright © 2011 - 2012 Socially Engaged Marketing®
  • mithuhassan

    Aug. 17, 2012

B2B Social Media for Multifamily Vendors and Suppliers as presented for the Apartment Vendor Marketing and Sales Conference (#avmsconf).

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