Facebook for Property Managers Charity Hisle, Socially Engaged Marketing @SoEngaged
©2010 AppFolio, Inc. All Rights Reserved.  ©2010 AppFolio, Inc. All Rights Reserved.  AppFolio <ul><ul><li>Web-based prope...
Grace Hill  <ul><ul><li>Apt Industry’s leading provider of education  </li></ul></ul><ul><ul><li>Train more than 1,000 pro...
Title <ul><ul><li>Set-up and managing your Facebook page </li></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><...
Profiles vs. Pages <ul><ul><li>Terms of Service </li></ul></ul><ul><ul><li>Insights/measuring success </li></ul></ul><ul><...
Poll: Do you have a property Facebook Page?
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Set-up Facebook: Privacy
Poll: What type of properties are you hear to learn about today?
Set-up Facebook: Edit Page
Set-up Facebook: Posting & Notifications
Set-up Facebook: Manage Permissions
Set-up Facebook:  Basics & SEO
Set-up Facebook: Profile
Set-up Facebook: Featured
Set-up Facebook: Admins
Set-up Facebook: Applications
Managing Fans
Managing Fans
Managing Fans
Analytics: Overview
Analytics: Edge Rank
Poll: Do you have a written Facebook strategy?
Facebook Tools: HyperAlerts
Facebook Tools: HyperAlerts
Facebook Tools: HyperAlerts
Facebook Tools: HyperAlerts
Facebook Tools: Reputation Management
Poll: Who manages the day-to-day Facebook activity?
Differentiate your Community
Differentiate your Community
Differentiate your Community
Differentiate your property A couple liked me today! May I no longer be on the market? I’ll find out soon! Decorate my 4 t...
Attract and Retain Residents
Poll: Why will people “like” your page?
Poll: Why do people “like” your page? (Answer) <ul><ul><li>People “like” pages on Facebook to: </li></ul></ul><ul><ul><ul>...
Engage Residents: 4 C’s <ul><ul><li>Consideration </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Causes </l...
Engage Residents: Consideration
Engage Residents: Content
Engage Residents: Content
Engage Residents: Causes
Engage Residents: Causes
Engage Residents: Causes
Engage Residents: Contests
Engage Residents: Contests
Engage Residents: Contests
Facebook Events
Facebook Deals
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GraceHill and Appfolio Training Webinar: Facebook for Property Managers

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I presented this webinar for GraceHill and Appfolio to train property managers on the basic how-to's of Facebook in July 2011.

There were over 800 attendees.

View the recorded webinar here and read the summary:

http://www.appfolio.com/blog/2011/07/facebook-for-property-managers-webinar-recap/

Published in: Education, Technology, Business
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  • Introduce the webinar and discuss the major trends we are going to talk about. (AIMEE)
  • Kara – and then intro Lisa!
  • Multifamily Insiders (http://www.multifamilyinsiders.com) How to listen? Google Alerts – http://www.google.com/alerts Twitter search – http://search.twitter.com/ Filtrbox – http://filtrbox.com OneRiot – http://oneriot.com Radian6 – http://radian6.com SocialMention – http://socialmention.com Trackur – http://trackur.com
  • Profiles vs. pages: TOS, Insights, Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Personal Privacy
  • Add admins
  • Remove fans and ban
  • Overview Export and Download by Date
  • The higher your EdgeRank score, the more likely it is to be visible on a Fan&apos;s (for ease of reference) &apos;Top News&apos; feed.
  • Messaging: Location, Location, Location
  • Landing Tabs &amp; Branding
  • Branding &amp; Messaging
  • Branding &amp; Messaging
  • Consideration, Causes, Content, Contests
  • Caring
  • Caring
  • Caring
  • Caring
  • Caring
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • Contests: Be Unique
  • GraceHill and Appfolio Training Webinar: Facebook for Property Managers

    1. 1. Facebook for Property Managers Charity Hisle, Socially Engaged Marketing @SoEngaged
    2. 2. ©2010 AppFolio, Inc. All Rights Reserved. ©2010 AppFolio, Inc. All Rights Reserved. AppFolio <ul><ul><li>Web-based property management software </li></ul></ul><ul><ul><li>Complete Solution </li></ul></ul><ul><ul><ul><li>Property Management </li></ul></ul></ul><ul><ul><ul><li>Online rent collection </li></ul></ul></ul><ul><ul><ul><li>Accounting </li></ul></ul></ul><ul><ul><ul><li>Integrated marketing </li></ul></ul></ul><ul><ul><ul><li>Payment processing </li></ul></ul></ul><ul><ul><ul><li>Online applications </li></ul></ul></ul><ul><ul><li>So You Run a More Successful Business </li></ul></ul>
    3. 3. Grace Hill <ul><ul><li>Apt Industry’s leading provider of education </li></ul></ul><ul><ul><li>Train more than 1,000 property mgmt professionals every day </li></ul></ul><ul><ul><li>Courses are engaging, interactive and multifamily specific </li></ul></ul><ul><ul><ul><li>Most popular – Fair Housing & Preventing Sexual Harassment </li></ul></ul></ul><ul><ul><li>Offer a custom Learning Management System </li></ul></ul><ul><ul><li>And…We build custom courses for property mgmt training departments </li></ul></ul>
    4. 4. Title <ul><ul><li>Set-up and managing your Facebook page </li></ul></ul><ul><ul><ul><li>Profiles </li></ul></ul></ul><ul><ul><ul><li>Pages </li></ul></ul></ul><ul><ul><ul><li>Settings </li></ul></ul></ul><ul><ul><ul><li>Analytics </li></ul></ul></ul><ul><ul><ul><li>Strategy </li></ul></ul></ul><ul><ul><ul><li>Tools </li></ul></ul></ul><ul><ul><li>Real-world examples </li></ul></ul><ul><ul><ul><li>Differentiate your community </li></ul></ul></ul><ul><ul><ul><li>Attract and retain residents </li></ul></ul></ul><ul><ul><ul><li>4 C’s of engaging residents </li></ul></ul></ul>Facebook for Property Managers @SoEngaged
    5. 5. Profiles vs. Pages <ul><ul><li>Terms of Service </li></ul></ul><ul><ul><li>Insights/measuring success </li></ul></ul><ul><ul><li>Privacy/security </li></ul></ul>
    6. 6. Poll: Do you have a property Facebook Page?
    7. 7. Set-up Facebook: Privacy
    8. 8. Set-up Facebook: Privacy
    9. 9. Set-up Facebook: Privacy
    10. 10. Set-up Facebook: Privacy
    11. 11. Set-up Facebook: Privacy
    12. 12. Poll: What type of properties are you hear to learn about today?
    13. 13. Set-up Facebook: Edit Page
    14. 14. Set-up Facebook: Posting & Notifications
    15. 15. Set-up Facebook: Manage Permissions
    16. 16. Set-up Facebook: Basics & SEO
    17. 17. Set-up Facebook: Profile
    18. 18. Set-up Facebook: Featured
    19. 19. Set-up Facebook: Admins
    20. 20. Set-up Facebook: Applications
    21. 21. Managing Fans
    22. 22. Managing Fans
    23. 23. Managing Fans
    24. 24. Analytics: Overview
    25. 25. Analytics: Edge Rank
    26. 26. Poll: Do you have a written Facebook strategy?
    27. 27. Facebook Tools: HyperAlerts
    28. 28. Facebook Tools: HyperAlerts
    29. 29. Facebook Tools: HyperAlerts
    30. 30. Facebook Tools: HyperAlerts
    31. 31. Facebook Tools: Reputation Management
    32. 32. Poll: Who manages the day-to-day Facebook activity?
    33. 33. Differentiate your Community
    34. 34. Differentiate your Community
    35. 35. Differentiate your Community
    36. 36. Differentiate your property A couple liked me today! May I no longer be on the market? I’ll find out soon! Decorate my 4 th bedroom anyway you like. (Pic link) My screened-in outdoor patio keeps it cool and the skeeters at bay. (pic link) I have a headache. (The owner fixed my shingles today.) Enjoy a glass of wine on my front porch (pic link)
    37. 37. Attract and Retain Residents
    38. 38. Poll: Why will people “like” your page?
    39. 39. Poll: Why do people “like” your page? (Answer) <ul><ul><li>People “like” pages on Facebook to: </li></ul></ul><ul><ul><ul><li>Receive promotions and coupons (40%) </li></ul></ul></ul><ul><ul><ul><li>Receive updates on upcoming sales (30%) </li></ul></ul></ul><ul><ul><ul><li>Show their support (39%) </li></ul></ul></ul><ul><ul><ul><li>-ExactTarget 2010 </li></ul></ul></ul>
    40. 40. Engage Residents: 4 C’s <ul><ul><li>Consideration </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Causes </li></ul></ul><ul><ul><li>Contests </li></ul></ul>
    41. 41. Engage Residents: Consideration
    42. 42. Engage Residents: Content
    43. 43. Engage Residents: Content
    44. 44. Engage Residents: Causes
    45. 45. Engage Residents: Causes
    46. 46. Engage Residents: Causes
    47. 47. Engage Residents: Contests
    48. 48. Engage Residents: Contests
    49. 49. Engage Residents: Contests
    50. 50. Facebook Events
    51. 51. Facebook Deals

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