Your Brand is literally the complete experience that your prospects and customers have with your business. Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.   We will help you to identify and match, from customer view, emotional benefits to each customer and segment type. Are you ready..? Let's get started..! Connect with us on Facebook https://www.facebook.com/FawcettGroup.BrandMarketingFolsom

1. Business Has Only Two Functions
“Innovation and Marketing”
Fawcett Group will help you with both…!
- Peter Drucker

2. Brand Strategy
Your Brand is, quite literally, the complete experience
that your prospects and customers have with your
business.
Your brand lives in every phone
call, presentation, service call, and by everyone you
employ. It's what you stand for, the promises you
make, and your personality.

3. Develop Your Brand Architecture
Brands that tap into our emotions are far more powerful
than brands that don’t. Connecting with human
emotions is an inexact science at best---it’s more an
art, and it’s the main thrust of consumer marketing.
Business brands can stimulate the human mind and
emotions in the same manner as consumer brands.
You will accomplish this only by developing your
brand strategy around the emotional benefits from
client view of using Your Products and Services.

4. Develop Your Brand Architecture
In this project - we’ll List the features and benefits of your products and
services
A feature is an element of what something does or is and It’s usually a noun.
For example; car features may include a ski rack and upgraded stereo
system. Benefits are positive results that each feature delivers.
1. Determine which benefits are most important to each of your customer
segments
2. Identify which benefits are emotional – the most powerful brand
strategies tap into emotions.
3. Look at each emotional benefit and drill down to what your brand
should truly mean to each customer type and each segment.

5. Develop Your Brand Architecture
When to Address
After confirming your value proposition and selected brand theme
Where to Use the Results
Your brand architecture will define the structure for your brand
strategy
Why it’s Important
Tapping into human emotions is powerful, even with business brands.
If your brand is able to do it, you will have a significant advantage over
your competitors that don’t.

6. Develop Your Brand Architecture
What Builds Upon it
Your final brand strategy
Deliverable
We’ll define your brand architecture
Next Steps
Define your brand strategy

7. Steps to Define Your Brand Identity
1 - Audit Your Current Brand
2 - Choose Your Brand Type
3 - Confirm Your Value Proposition
4 - Develop Your Brand Architecture
5 - Define Your Brand Strategy << Next Step
6 - Develop Your Brand Story
7 - Define Your Brand Visual Requirements
8 - Develop Your Brand Operational Requirements

8. Are You ready..?
Let’s get started…!
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