Facebook for Property Managers

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As presented on November 10, 2011 for the National Apartment Association - Online Learning

Facebook for property management: from start to finish, everything you need to know to create a presence on Facebook that attracts and retains residents at your community. Stand out from the crowd, don't be left behind! There's nothing worse than being ignored online. We can show you how to differentiate your community from competitors.

Learning Objectives:

Participants will be able to understand the purpose of Facebook.
Participants will be able to build a Facebook presence for their community that allows them to stand out from the crowd.
Participants will be able to understand how to use Facebook for resident retention AND word of mouth marketing.


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Facebook for Property Managers

  1. 1. Facebook for Property Managers Charity Hisle
  2. 2. Facebook for Property Managers • The Purpose of Facebook • Build a Facebook Presence that Stands Out • Using Facebook for Resident Retention and Community Marketing • Measuring Success
  3. 3. The Purpose of Facebook Leverage Facebook to: •Connect with residence •Increase visibility of your community online •Improve resident retention and referrals •Share important news with residents •Challenge your competition
  4. 4. The Purpose of Facebook Americans spend more time on Facebook than any other U.S. website. More than ½ log in every day. Social media users are more active and influential offline. Post at least once every day to reach 22% of page fans in a given week.
  5. 5. The Purpose of Facebook People “like” brands and businesses on Facebook to: • Receive promotions and coupons (40%) • Receive updates on upcoming promotions and sales (30%) • Show their support (39%) ExactTarget - 2010
  6. 6. Set-up Facebook Page: Settings
  7. 7. Set-up Facebook Page: Permissions
  8. 8. Set-up Facebook Page: Basic Information
  9. 9. Set-up Facebook Page: Featured
  10. 10. Set-up Facebook Page: Name
  11. 11. Set-up Facebook Page: Character
  12. 12. Set-up Facebook: Privacy
  13. 13. Building a Unique Facebook Presence: Appearance
  14. 14. Building a Unique Facebook Presence: Appearance
  15. 15. Building a Unique Facebook Presence: Appearance
  16. 16. Building a Unique Facebook Presence: Appearance
  17. 17. Building a Unique Facebook Presence: Contests
  18. 18. Building a Unique Facebook Presence: Contests
  19. 19. Building a Unique Facebook Presence: Contests
  20. 20. Building a Unique Facebook Presence: Contests
  21. 21. Building a Unique Facebook Presence: Contests
  22. 22. Building a Unique Facebook Presence: Causes
  23. 23. Building a Unique Facebook Presence: Causes
  24. 24. Building a Unique Facebook Presence: Causes
  25. 25. Building a Unique Facebook Presence: Causes
  26. 26. Building a Unique Facebook Presence: Careers
  27. 27. Building a Unique Facebook Presence: Content
  28. 28. Building a Unique Facebook Presence: Content
  29. 29. Building a Unique Facebook Presence: Content Community Information • Upcoming events, like parties • Photos from community events • Introduce new employees • Make important announcements • Reply to questions about pricing and availability • Share content like newsletters • Share community pet photos • Receive and respond to maintenance requests • Promote employee hobbies/interests
  30. 30. Building a Unique Facebook Presence: Content Local Information • Upcoming events, like games, concerts, parades, etc. • Photos from local community businesses • Re-share information from local businesses • Green living tips • Coupons, Groupons, discounts, and sales • Holiday celebration information (tree lighting)
  31. 31. Building a Unique Facebook Presence: Content Interesting Updates • Trivia • Quotes • Inspirational photos and stories • Fill-in-the-blank updates • Ask questions
  32. 32. Building a Unique Facebook Presence: Content What NOT to post • Politics • Controversial public issues • Specific religious or spiritual beliefs • NEVER complain or criticize employees or residents • NEVER make fun of a real person or group of people • *Try to avoid posts regarding due rent, available units, etc. – Use other methods to share this information like Ads, Contests, etc.
  33. 33. Facebook Ads: Page Post
  34. 34. Facebook Ads: Page Like
  35. 35. Facebook Ads: Demographics & Interests
  36. 36. Facebook Ads: Budget & Schedule
  37. 37. Facebook Ads: Metrics & Editing
  38. 38. Measuring Success: People Talking
  39. 39. Measuring Success: Overview
  40. 40. Measuring Success: Users
  41. 41. Measuring Success: Likes
  42. 42. Measuring Success: Interactions
  43. 43. Facebook Tools & Applications
  44. 44. Facebook Tools & Applications
  45. 45. Facebook Tools & Applications
  46. 46. Facebook Tools & Applications
  47. 47. Facebook Tools & Applications
  48. 48. Facebook Tools & Applications
  49. 49. Just for fun…

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