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Top tips for rapid response PR

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CharityComms
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Jude Habib presented tips for charities to maximize public relations opportunities on a shoestring budget. The presentation recommended that charities (1) comment on news articles and blogs to insert their messaging, (2) write blog posts and proactively pitch them to journalists, and (3) use social media tools to search for PR opportunities from TV shows, documentaries, and radio programs. It also suggested being prepared with multimedia materials like photos and having a plan to piggyback on larger news stories. The overall message was for charities to be more proactive in storytelling and seeking their own PR opportunities rather than waiting for media to come to them.

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Communications on a Shoestring Conference 27 June, 2012, London #shoestringcomms
Top Tips for Rapid Response PR Jude Habib Founder/Director sounddelivery @judehabib @sounddelivery
About Me • 12 Years at the BBC as a reporter, producer, project manager. • 5 Years developing and delivering social action campaigns across radio, tv, online an mobile. • Passionate about digital storytelling Don’t think the majority of charities maximise potential PR opportunities
Are we making the most of PR opportunities when they come along?
What’s Changed?
Plus rise and rise of Social Media Channels..
The Media Needs You And Journalists…
Commenting on News Articles, Blogs and Articles online
Offer a blog...or better still don’t wait - write it and send it to a journo
Maximise the way you use Social Media Management Tools to search for PR opportunities
From TV Dramas, Soap Operas, to TV Docs and Radio Programmes – Find your own PR Opportunity
Whose job is it to respond to PR opps?
Don’t wait for the media to come to you – capture the stories yourself – service user voices stand out.
Be Your Own Reporters
Piggy back on National News Stories
Have access to a multimedia toolkit of content
Always have pictures at hand
Phone-in Programmes – often tweet in advance subject for the day
From 5 Live to your local radio station
Be prepared
sounddelivery’s Ten Media Channel Rule
Always Remember Put Storytelling at the heart of your PR
Thank You! • Keep in touch • jude@sounddelivery.org.uk • @sounddelivery • @judehabib • www.facebook.com/sounddelivery

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