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How Maggie’s builds low-cost, big impact media campaigns


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Katie Tait, Maggie's Cancer Caring Centres
Communications on a shoestring conference

Published in: Health & Medicine
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How Maggie’s builds low-cost, big impact media campaigns

  1. 1. Communicationson a Shoestring Conference 27 June, 2012, London #shoestringcomms
  2. 2. “Above all whatmatters is notto lose the joy of living in the fear of dying” Maggie Keswick Jencks - Founder
  3. 3. •“Maggie’s provides high quality, innovative support for cancer patients and survivors” •“Maggie’s is an excellent example of supporting lifestyle change, so that attitudes andbehaviours can change positively for the long-term” •Professor Mike Richards CBE, National Clinical Director for Cancer
  4. 4. Our problem is not enough people know about us!!
  5. 5. 14% in London;63% in Scotland
  6. 6. How can we solvethis problem and with £0?
  7. 7. Our unique selling points Founder’s story Architecture Art Design Gardens Local community
  8. 8. 1. Contacts1. Creativity1. Confidence
  9. 9. BUT... how to build a campaign?
  10. 10. How to involve the whole organisation?Something in it for everyone