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Top tips for building campaigns around calendar hooks and events

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Alex Goldstein, Dogs Trust
Communications on a shoestring conference
www.charitycomms.org.uk/events

Published in: Technology, Sports
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Top tips for building campaigns around calendar hooks and events

  1. 1. Communicationson a Shoestring Conference 27 June, 2012, London #shoestringcomms www.dogstrust.org.uk
  2. 2. Top Tips: Buildingcampaigns aroundcalendar hooks How to get attention while saving time, effort and money! www.dogstrust.org.uk
  3. 3. 1. Joined Up Thinking One story, thousands of views… www.dogstrust.org.uk
  4. 4. 2. Video Embeds Everywhere! www.dogstrust.org.uk
  5. 5. 3. Add a Bonus www.dogstrust.org.uk
  6. 6. 4. Don’t Overload… www.dogstrust.org.uk
  7. 7. 5. …But DO Use Celeb Support www.dogstrust.org.uk
  8. 8. 6. Track Different Channels www.dogstrust.org.uk
  9. 9. 7. Corporate Partners Can Help• Valentine’s Day Poll: does your dog send a card? (Facebook)• Quick results, fun topic• PR sent out by Charity Greetings www.dogstrust.org.uk
  10. 10. 8. Use New Features(Doesn’t always have to be a calendar hook, either…!) www.dogstrust.org.uk
  11. 11. THANK YOU Questions? Contact Us!Alex Goldsteinalex.goldstein@dogstrust.org.uk020 7833 7706 www.dogstrust.org.uk www.facebook.com/dogstrust www.twitter.com/dogstrust www.youtube.com/dogstrust dogstrustblog.blogspot.com www.gplus.to/dogstrust www.dogstrust.org.uk
  12. 12. www.dogstrust.org.uk

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