An integration catalyst. Integrated campaigns conference, 25 February 2016
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Gary Brough, communications manager, EMMS International Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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An integration catalyst. Integrated campaigns conference, 25 February 2016
- 1. An integration catalyst GARY BROUGH, COMMUNICATIONS MANAGER @THEGARYBROUGH @EMMSINTNL
- 7. Drivers for integration We could do it better
- 9. Barriers to integration Size and position of the communications team
- 10. Barriers to integration Culture of the organisation
- 13. Barriers to integration Don’t have or understand the data
- 16. What we did…
- 17. What we did… Establish shared goals
- 18. What we did… Establish shared goals …and kept sharing them
- 19. What we did… Got our stories straight
- 20. What we did… Got our message right HighLevel Aim You can helpeasethe pain of peoplein terminalillness and lift the burdenof care from their lovedones. Approach You can helpprovide degree-leveltraining for palliative care specialists,and raise the standardsat threehospitals to become centresfor excellencein palliative care. Impact You are not only easinga child’s pain today,but equippinghospitals in Malawi to care for 5,300more people yearon year whentheir needis greatest. You are not only relievingthe burden on familiestocare for their lovedones,buthelping themto continue earningand ensuring their householdsare well provided for in the future. You are not only educatinga nurse or doctor today,but creatingthe meansto educate180doctors,nurses andvolunteerseach year to meetthegrowing demandfor palliative care in Malawi. ByAudience £15 £31 £167 £215 £453 £2,160 £3,849 £9,934 £10,017 Examples £15 can pay for someoneto be freefrom pain and cared for with dignity at the endof their life in Malawi £31 can pay for one day’s training for professionals working with people sufferingfrom cancerand otherlife-limiting illnesses £167 would buy the academicbooks for a studentlearning how to care for patientswith cancerand otherlife-limiting illnesses £215 stopschildren becomingdisinherited following the deathof their parent.Receivingadvice about wills meansparents can care for theirchildren aftertheyhave gone £453 pays for the renovation of a library, enabling studentsto studythe skill of caring for those atthe endof life £2,160provides a year’s supply of pain reliefand medicineto one hundred peoplewith cancerand other life limiting illnessesin NkhomaHospital,Malawi £3,849can pay for a motorbike,enabling nurses to reachand care for children / peoplewith cancer and otherlife limiting illnessesin their own homes £9,934would immeasurably improve pain reliefacross Malawi. Advocatingwith district officeswill enable efficientdrug supplies across the country so that pain reliefis available to all who needit, whentheyneed it. £10,017can buy all the academicbooks for the Collegeof Medicine,allowing everyhealthstudent to learn how to care for peoplewith cancerand otherlife-limiting illnesses Sustainability Give theirloved onesthe peaceofmind and help them to provide for the family's future. The skills theylearnedwill be practicedand honed throughout theircareers,to the benefitofcountless patients. [As pere.g.£31, alternatively]As these books are handedfrom one studentto the next,soyour gift continuesto grow in impact. This preventschildren being pusheddeeperinto poverty and givesthema fighting chanceat building a better future. A library will be home,year afteryear,to studentswho are committedtoimproving the quality of life of patients with life-limiting illnesses. Relievingpain improves quality of life and can allow peopleto provide for their familiesagain,helping them break the chain of poverty. Receivingcare athome meansfamiliesdon’t spend what little theyhave on transport, thushelping them avoid greaterpoverty. Improving drug supplies across Malawi could release a generationof children from the role of carer so theycan return to school and work towards a future freefrom poverty. A library of books will provide thetools for countlessstudentsto gain the skills they requiredto care for thosein need. Matchfunding Your donation,and its impact,will be doubled by theUK government. Your donation,and its impact,will be doubled by theUK government. Your donation,and its impact,will be doubled by the UK government.
- 21. What we did… Presented it well across all channels Social
- 22. What we did… Presented it well across all channels Digital
- 23. What we did… Presented it well across all channels Events
- 24. What we did… Presented it well across all channels Direct Mail & Telephone
- 25. What we did… Presented it well across all channels
- 26. What we did… Presented it well Press
- 27. What we did… oMessage framework oPrinted resources oImage library oVideo oPresentation slides o“Universal” print materials oSkill – social media Equipped everyone to share
- 30. What we learned
- 32. Results Target Actual Opportunities to View 2,039,000 2,219,276 Total Raised £308,000 £537,742 Including Match Funding £616,000 £1,003,168 First Time Gifts 625 Overseas Event Sign-ups 12 18 (23 total) Social Reach 446,000
- 33. What we learned… It’s hard work without the catalyst
- 35. What we learned… It’s not all about you/comms
- 36. What we learned… Take responsibility and know who is doing what
- 37. What we learned… …there’s more to learn!
- 38. What next?
- 39. What next? oAlways include learning in the process. oNew integrated planning process. The right people involved from the beginning. oWe need to take every opportunity to understand our supporters better oWhat about the important stuff that can’t be integrated.
- 40. Questions GARY BROUGH gary.brough@emms.org @thegarybrough EMMS INTERNATIONAL www.emms.org @emmsintnl
- 41. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 42. Conference 25 February 2016 London #integratedcomms Integrated campaigns: planning, delivering and evaluating Sponsored by @goodagencyldn