CV

1. Curriculum Vitae
Of:
Riaan Greyling

2. Curriculum Vitae:
Riaan Greyling
Personal Data:
Nationality: South African
Identification number: 7105285060083
Telephone Number: +27823807733
E-mail: ngkgreyling@gmail.com, Riaan@ohsac.co.za, Riaan@cbesolutions.co.za
Preferred method of contact: Telephone or e-mail
Marital Status: Married
Criminal Record: None
Driver’s Licenses: Motor vehicle, 3.5 ton Truck, motorcycle
Language Proficiency: Fully bilingual - English and Afrikaans
Systems & Computer Proficiency:  SAP
 Pascal programming
 Win Branch
 Blueprint
 JAVA
 Goldmine
 MFGPro
 Microsoft windows advanced
 Excel Advanced
 MS Dos
 Networking solutions
 MS Projects
 Android
Qualifications:  PMD Gordon Institute of Business Science(UP) (NQF Level 6)
 National Certificate in Generic Management (NQF Level 5)
 Integrated HSEQ Internal Auditor’s Certificate (NQF Level 5)
 Certificate in Project Management (NQF Level 5)
 Legal aspects of the OHS act
 HIRA
 SAMTRAC(cum laude)
 ITIS – Facilitator
 Assessors Certificate(NQF 6)
 First aid and Firefighting trainer
Other Qualifications:  Refer to vocational training and courses
 BSc Civil Engineering (4 years study- Pr.Ing. incomplete)
C Commercial background skills:  Business management
 Business analysis
 Leadership and motivation
 Sales and Marketing management

3.  Call Centre management
 Budgeting and Financial management
 Capacity management
 Training, auditing and assessing
 Business Process Management
Vocational experience:
Provantage Media Group
PERIOD OF EMPLYMENT
May 2014 – August 2015
DESIGNATION
National Sales and Client Service GM
Proactive
Customer Base:
Various:
P&G
GSK
MTN
Reckitt Benckiser
DSTV
And Others
Including NBD
Function:
Strategic Leadership and Management of
Sales team and Clients around brand
activation, brand nourishment, RTM and Field
Marketing solutions
DUTIES AND RESPONSIBILITIES:
 Responsible for the direction and leadership of the Sales team
concerning:
o Organic Growth
o New Business Development
 Maintenance and Management of PMG’s Proactive client base to
ensure delivery against objectives
 Strategic guidance around Budgets, Targets etc.
 Key Account designation to different business unit managers
 Optimising sales process and document flow
 Sales training, Couching and Mentoring
 Part of creative brainstorming session for proposals
 QC of all proposals, costings and campaign ideas to clients
 Report Optimising – To ensure all feedback and reporting gets
back to clients accurate and in time.
 Real time reporting platform feedback, setup and management.
 Comprehensive CRM.
 Full oversight of 75M Proactive targets.
 Leasing with Operations and Creative departments to ensure
delivery.
CBE Solutions
PERIOD OF EMPLYMENT
August 2012 – Current
DESIGNATION
Director/Member
Customer Base:
Bridge shipping
Engen
REACH Projects
OHSAC
Solution Comms
Takis Biltong
Mammoet Cranes
Provantage Media Group
GroCat
Nzenga
Freight Force Express
Function:
Efficiency measurement and consulting in all
aspects of business in order to save cost and
increase profit
Process development and improvement
Mobile platform development and process
mapping
Commercial and Operational Oversight
DUTIES AND RESPONSIBILITIES:
 Responsible for the full commercial spectrum of the company and
the growth
 Marketing the company within the global arena
Linking of the people component with technology to offer a unique value
proposition.
 Implementation and rollout of mobile measurement systems and
process mapping.
 Offering client base a management tool called Biz Efficiency that
we use to measure all aspects in question.
 Responsible for Process optimization and understanding our
clients strategic objectives in order to assist them to deliver
against them, improving cost, time and quality.
 Development of Management tools to assist our clients in
inspecting their expectations within a couple of areas:
o Compliance internally (staff etc.)
o Compliance externally(on behalf of clients)
o Document flow
o Process improvement.
“Whatever you measure and monitor, Improves”

4. OHSAC Gauteng PTY(ltd)
PERIOD OF EMPLOYMENT
June 2012 – Current
DESIGNATION
Director/Member
Customer Base:
REACH PROJECTS PTY(Ltd)
Solutioncoms
Engen Petroleum
Function:
Health & Safety consulting
System implementation
Training
Food Safety auditing and training
ISO compliancy auditing and implementation
Risk assessments
DUTIES AND RESPONSIBILITIES:
 Responsible for the full commercial spectrum of the company and
the growth
 Marketing the company within the global arena
 Linking of the people component with technology to offer a
unique value proposition.
 All aspects of the OSHAct and management thereof on behalf of
our clients
 Full audit process, maintenance, improvement and measurement
to ensure legal compliance
 Customised system development according to our clients
requirements
AVI Limited
PERIOD OF EMPLOYMENT:
March 2011 – June 2012
DESIGNATION:
Field Marketing Executive
Field Marketing shared service
Business unit base within AVI:
Snackworks: Bakers, Pyotts, Willards
Entyce: House of Coffees, Frisco, Five Roses and
other beverages.
Indigo: Lenthèric, Coty, Yardley, Adidas and other
Cosmetics
Customer base:
Modern trade (retail):e.g.
Pick ‘n Pay
Shoprite
Checkers
Spar
Traditional trade (wholesale):
Massmart/ Walmart (Game, Makro)
All wholesalers- dependent and independent
DUTIES AND RESPONSIBILITIES:
 Responsible for full commercial, operational and management
oversight of dedicated AVI shared services structure (Field
Marketing shared services).
 Responsible for comprehensive sales and Field Marketing of
mentioned business units and their brands. (Snackworks, Entyce
& Indigo)
Field Marketing shared services responsibilities:
 Full oversight of the 2100 Field Marketing staff compliment.
 Providing strategic direction across all disciplines. (Operations,
finance, technology, HR, sales and call center)
 Oversight of the national implementation and execution of
operational objectives.
 Business unit Service Level Agreement compliance and
improvement thereof.
 Oversight of call center management.
 Drafting of Field Marketing budget.
 Cost and expense management.
 Optimisation of operational processes between Logistics, Call
Centre and Field Marketing Team.
 Technology platform implementation, integration and insight
management.
 Quarterly Board feedback on Field Marketing structure
performance.
 Managing a team of direct reports and providing mentoring,
coaching and advice through individual performance appraisals
and key performance indicator measurement sessions. (Monthly
and quarterly basis)
 Team of direct reports consisting of: National Operations
manager, financial manager, HR manager, Call Centre manager,
Business Process Analyst, Project Co-coordinator.
 Oversight of Learnership program – 180 learners enrolled.
Business units’ responsibilities:
 Achievement of sales targets between all 3 business units with a
turnover of ±R5 Billion.

5.  Market share growth objectives for all 3 business units.
 Relationship management between business units, AVI and all
other shared services.
 Relationship management with customers, clients and service
providers.
 Monthly and quarterly financial and operational status updates
on cost control (± R200 million), return on investment and impact
on AVI and business units.
EXCEPTIONAL ACCOMPLISHMENTS:
 Successfully implemented comprehensive succession plan with a
coaching and mentoring program.
 Implementing improved HR policies and procedures resulting in
decreased staff turnover from 12% to 7%.
 Improved call center standard operating procedures resulting in
accuracy levels of 99%. Reduction of returns and incorrect
capturing resulting in overall improved accuracy.
 Implementation of a national Integrated Risk Management
program for Field Marketing.
 Improved in-store Health & Safety training and awareness,
resulting in reduction of injury on duty with a DIFR factor of 1.5.
 Improved relationships with business units.
 Successfully mapping and implementing an improved mobility
and technology platform.
 Improved handheld capturing to ensure more comprehensive
reporting and insights back to the business.
 Data flow through handheld devices back to the Field Marketing
team with customer and sales information.
 Optimising call cycles and clusters through implementation of
capacity models.
 Time motion and pack out rate models created and analysed.
 Fleet management improved through the re-alignment of vehicle
tracker data into insight reporting.
 Implementation of a driver assessment and evaluation program
resulting in increased driver awareness and potential reduction in
accidents.
Smollan Holdings (Pty) Ltd
PERIOD OF EMPLOYMENT:
2009 – March 2011
DESIGNATION:
Business unit Manager:
Brand Alliance
Field Marketing for:
OOH(Food Service), Convenience and Retail
Customer Base 2010:
The Ceres Beverage Company:
Pepsi
Lipton
Liqui Fruit
Fruitree
Ceres fruit juice and water
On Digital Media:
Top TV
At Source
DUTIES AND RESPONSIBILITIES:
 Complete responsibility of business unit. (Vertical & Horizontal)
 To provide strategic direction for the business unit.
 Manage and achieve sales targets for customers.
 Optimise human potential – Capability building/People.
 Manage finance – profit and loss.
 Optimise client/ customer relationships.
 Ensure operational excellence.
 Growth and profitability of business unit.
 Integration of business unit into greater Smollan Diversified
Services.
 Innovation and Synergy.
EXCEPTIONAL ACCOMPLISHMENTS:
 Organic growth of 231% in 2009 vs 2010.
 Total growth 699% in 2009 vs 2010.
 Redefined structure and strategy of business unit.
 Developed the depth of the business unit structure from 2 tiers to
5 tiers.

6. Tiger Brands:
Snacks & Treats
All Gold
Adcock Ingram
Luxury Beverage Company
Foodcorp
 Margin increase from 12% to 15% through renegotiation, model
redefinition and savings.
 Growth of client base from 3 to 8 clients.
 Represented Smollan in USA – Atlanta and New York at NACS
trade conference.
Smollan Holdings (Pty) Ltd
PERIOD OF EMPLOYMENT:
2006 - 2008
DESIGNATION :
National Operations Manager/
Divisional Manager:
Engen - Woolworths Contract
DUTIES AND RESPONSIBILITIES:
 Managing team of Regional managers nationally & 42 Engen
Woolworth’s dealers and staff.
 Responsible for annual turnover of R288 million.
 Project management of new site openings.
 Management and analysis of all hygiene and HSEQ (Health Safety
Environmental and Quality) audits.
 Profit/Cost containment – accurate budgeting, maximising
current clients and margins.
 Develop and implement strategic plan - measurement of delivery
and objectives.
 Ensuring client satisfaction through client interaction and
ensuring delivery of consistent quality of projects and business.
 Organisational Effectiveness:
- Creation and development as well as implementation of
new processes & systems.
- Monitoring of performance and motivation of
employees.
- Application of required management systems.
- Management of employment equity compliance.
 Employee succession planning, performance management,
training of employees according to schedule.
 New business development – identification of new clients,
presentations, research into innovations and solutions,
identification of potential new markets.
 Effective business analysis and Optimisation of financial model.
 Vital link between architect, contractors and logistical retail
operations for new site roll-outs.
 Feasibility analysis and sell-in presentations to potential new
dealers.
 Facilitating new dealer training in all operations training.
EXCEPTIONAL ACCOMPLISHMENTS:
 Increased retail footprint from 24 to 42 new Engen - Woolworths
sites nationally.
 Introduction of complete project management process template,
claims procedure template and category analysis reporting
template.
 Increased annual network turnover by 29%.
 Increased like on like network growth by 38 %.
 Roll-out of automated, web based analysis tool.
 Increased Engen - Woolworth’s Food Stop turnover from R7
million per month to R24 million per month.
 Highest client audited performance results.
 Division scored 94% in an independent international audit under
my leadership.
 Represented Smollan in presenting a new business concept in the
U.A.E. (Dubai)

7. Smollan Holdings (Pty) Ltd
PERIOD OF EMPLOYMENT:
2005 - 2006
DESIGNATION:
Regional Operations Manager Gauteng:
Engen - Woolworths Contract.
DUTIES AND RESPONSIBILITIES:
 Set benchmark of excellence in the management of
merchandising standards and disciplines. (Shelf Health and HSEQ
Auditing)
 Set benchmark of excellence in management of operational
standards and disciplines. (HSEQ Auditing).
 Systems management and administration. (IT and Other).
 Client/Dealer relations and satisfaction.
 Strategic implementation of the Woolworths roll-out plan for
new sites.
EXCEPTIONAL ACCOMPLISHMENTS:
 Promoted to National Operations Manager.
D.D.S.Training.
PERIOD OF EMPLOYMENT:
2003 - 2005
DESIGNATION:
Sales & Marketing Manager / Business
Partner
DUTIES AND RESPONSIBILITIES:
 Responsible for general development and growth of the company
through effective marketing strategies.
 Management and motivation of staff.
 Sales training of staff.
EXCEPTIONAL ACCOMPLISHMENTS:
 Expanded the company from one branch to three branches.
 The design, installation and management of a fully integrated
finance and sales system.
Liberty Life (Equifin.)
PERIOD OF EMPLOYMENT:
2001 - 2003
DESIGNATION:
Management Consultant.
DUTIES AND RESPONSIBILITIES:
 Full marketing function of all Liberty products to clients, including
managing their portfolios.
 Managing and recruitment of new financial consultants, including
training and development.
EXCEPTIONAL ACCOMPLISHMENTS & AWARDS:
 Top Financial Management Consultant 3 quarters in a row.
 Winner of the Liberty “High five retirement drive” – Franchise
division.
Virgin Active
PERIOD OF EMPLOYMENT:
1998 - 2001
DESIGNATION:
Regional Sales and Marketing Manager.
DUTIES AND RESPONSIBILITIES:
 Managing, motivating and training of an 8-20 member staff team.
 Marketing and promotion of Virgin Active clubs, through working
the target markets and ensuring maximum results.
 Fully responsible for in and out of club marketing and branding.
 Ensuring the financial achievement of monthly and annual
targets. Responsible for the marketing budget.
 Calculating of ratios in order to minimize financial risks.
EXCEPTIONAL ACCOMPLISHMENTS & AWARDS:
 Top Sales and Marketing Manager in Gauteng.
 Granted duel management responsibilities of two facilities.
 Excelled at negotiating corporate level contracts.
Verimark Holdings (Pty) Ltd.
PERIOD OF EMPLOYMENT:
1995 - 1998
DESIGNATION:
DUTIES AND RESPONSIBILITIES:
 Management of 15-100 sales staff.
 The design and construction of promotional exhibition stands.
 Responsible for stock controlling.

8. Exhibitions & Promotions Manager.  Efficient management of all promotions.
 Retail merchandising.
 Recruiting and in-depth training of staff.
Vocational Training and Courses: 2011 - 2012 AVI:
 Legal requirements of the OHSACT
 Financial management for Non-Financial Managers
2008 - 2009 PMD Gordon Institute of Business Science:
 Economics
 Project management
 Innovation & Entrepreneurship
 Marketing management
 Operational management
 Knowledge management
 Financial management
 Accounting management
 Information management
 Strategic management
2005 - 2008 SMOLLAN GROUP (Certificate in):
 Information analysis
 Professional presentation skills
 Excel advanced
 Category management
 Strategic planning
 Advanced driving certificate
2005 - 2007 WOOLWORTHS (Certificate in):
 Woolworths Management Training Program
2005 - 2007 ENGEN (Certificate in):
 Win Branch operations training
 PRSP – Practical Retail Skills Program
 HSEQ – Health and Safety training
 HSEQ training include the following:
*HSEQ Integrated Management systems, Quality Management
Systems
*Business Controls, HSEQ Risk Management Process, Hazard
Identification
*Policies and Procedures - ISO9000, ISO14000, OHSAS 18001
2005 - 2007 EXECUTIVE EDUCATION (Certificate in):
 Project Management Diploma -highest test score in group
2001 - 2003 LIBERTY LIFE ACCREDITATION:
 Complete Business Insurance and Assurance Accreditation
including FICA legislation
 Financial Planning and Investments
1998 - 2001 VIRGIN ACTIVE TRAINING:
 Sales and Management training
 Corporate training - Presentation and Negotiating skills
1995 - 1998 VERIMARK TRAINING (Practical training):
 Promotion and Exhibition Stand Design, Brand Management,
Category Management, Strategic Planning
1990 - 1995 Engineering background (Studies):
INSTITUTE: RAU- BSC Civil Engineering
SUBJECTS:
 Chemistry 1A, Chemistry 1B
 Physics 1A, Physics 1B, Physics 2A, Physics 2B
 Applied Mathematics 1A, Applied Mathematics 1B, Applied
Mathematics 2A, Applied Mathematics 2B, Applied Mathematics
3A

9.  Mathematics 1A, Mathematics 1B
 Engineering analysis & Design, Forces & Movement study 1A,
Forces & Movement Study 1B, Flow & Energy Study 1A, Material
Design
 Surveying, Statistics, Concrete Design, Structural Analysis &
Design, Geo-technology 1A, Geo-technology 1B, Hydro
Mechanics, Transport Engineering
 Project Management
 Computer Science
 Management Principles, Engineering Law
 4 x Credits incomplete:
o Mathematics 3A, 3B
o Structural design
o Engineering costing
COMMUNITY RESPONSIBILITY:
 EE3 Emotional Guidance Level 1, 2 and 3
 Servant Outreach Program – Community Projects
 Zambia – Mission school and outreach work
References: Karl de Lange - Business unit Manager Smollan: +27 83 644 2366
Deon Joubert - Director D.D.S. Training Facility: +27 82 571 2411
LeBeau Taljaard - Business Manager Smollan: +27 82 807 8805
Eben Venter - Sales Director AVI Limited: +27 79 524 0974