Evolution of The Tv

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The 20th Century was the century of broadcasting. It started with radio, then cinemas and finally TV. All one-way broadcast mediums. They all have one restriction. They are based on a model of scarsity, i.e. program directors have to choose the program for you, since there are only finite number of channels and screens. Television has not really changed very dramatically for many years. The only major upgrade was adding color. However we are now seeing another change: Digital TV. Changing TV to digital has already had impact. Digital means better picture and sound, but also some changes in distribution. Also, with digital TV, software starts to play a major role and the Internet will become a possibility as distribution mechanism. This will cause disruption In this lecture we look at home entertainment from the days of talking machines to our times of Internet TV, Interactive TV and IPTV. In this lecture we look at how content viewing is changing and why the TV industry getting disrupted.

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The 20th Century was the century of broadcasting. In this century we as films, books, TV, long play records, cassettes, CDs, DVD etc. The all had few things in common: they were one-way medium, a broadcast from one to many. Producers were limited and became gatekeepers of content. Somebody selected the films to show in theater, movies to watch on TV etc. The 20th century was the time of movie stars and pop stars. It turns out all these mediums have one other thing in common: they are based on a model of scarcity, i.e. program directors have to choose the program for you, since there are only finite number of channels and screens. There are only finite space of shelfs for CDs in store. So we needed pop starts. The many consumers had to listen to the same few albums. With the Internet in the 21st century this model breaks down. We move from the economic model of scarcity to the economic model of abundance. This changes the game completely. In this lecture we will explore this transformation.

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