The document discusses evaluating the effectiveness of a music project targeted at female teenagers and young adults who are emo and goth aged 16-25. To target this audience, dark colors were used throughout the music video, album artwork, and website. A voodoo doll mascot was also included to represent emotions like hate and rage. The music video plot about a girl with conflicting feelings captures the angst and emotion appealing to the target demographic. Consistency was maintained across all elements to effectively promote the album to the intended audience.

1. QUESTION TWO

2. In order to evaluate how effective the combination of my main
product and my ancillary tasks were, I first have to establish my
target audience in order to know who my products are effective
towards. It is extremely difficult to create a product where it
satisfies and attracts everyone, so it’s important to have a target
audience.
I decided that my target audience would be female
teenagers/young adults who are emo and goth. A specific age
range would be 16-25 year olds.

3. Emos and goths are famous for their obsession with black and dark colours, so when
planning and producing my music video, digipak, and website, I made sure that I
include dark colours as much as I can – and that’s exactly what I did.
You can see in all three pictures which
come from each task, they are
extremely dark with little light. This is a
common feature amongst emo and goth
culture, so it would attract my target
audience.

4. In order for an artist to be able to sell their albums and be successful, it needs to be
recognizable and have a unique brand. The way I chose to this was by having a
mascot who appears throughout the music video, digipak and website. The mascot I
chose was a voodoo doll. I thought having a voodoo doll as a mascot would be the
most effective because it represents emotions such as a ‘hate’ and ‘rage’, which is a
common emotion portrayed in emo and goth songs. You can see the mascot in all 3
products I created in the pictures below.

5. Music videos are the adverts for albums, so in order
to attract my target audience to my artist’s album, I
had to create an effective music video which would
create an interest for them. I did this successfully
with the plot of my music video being about a girl
who is being taken over by the dark side and having
conflicting feelings. It has an angst feel to it, which is
common in emos songs in particular. ‘Angst’ is also
more popular among the youth than the elderly,
which is why it would more attractive to my target
audience of 16-25 year olds, and therefore effective.

6. It’s important to keep the theme of the album continuous
throughout all promotions otherwise the audience may
sometimes feel as if they’ve been misled. In order to avoid this, I
made my album cover similar to what the shots in my music video
look like so that it’s recognizable to my audience. Furthermore,
since the album cover is the picture of the artist screaming but
the album is called ‘So much to live for’, it once again brings up
the idea of conflicting feelings and angst.