FA102 Assignment 5

1. Virtual Reality Afterlife Catherine McHugh
FA102a,
Research and Speculative
Product/Service Development

2. Virtual Reality Afterlife Catherine McHugh
Assignment 1, Research:
“Living in virtual worlds as an avatar”
http://www.kurzweilai.net/ask-ray-living-in-virtual-worlds-as-an-avatar

3. Virtual Reality Afterlife Catherine McHugh
Assignment 1, Research:
Will there be a life after death in Virtual Reality?
https://www.youtube.com/watch?v=Cd2ka3-hvKA

4. Virtual Reality Afterlife Catherine McHugh
Assignment 1, Research:
“It is only a matter of time, and a timescale of
five to 10 decades seems about right.”
https://aeon.co/essays/the-virtual-afterlife-will-transform-humanity

5. Virtual Reality Afterlife Catherine McHugh
Assignment 1, Research:
“…our consciousness will become intimately
mingled with machine intelligence…”
https://www.nbcnews.com/mach/science/death-may-not-be-so-final-thanks-these-creepy-
technologies-ncna821596

6. Virtual Reality Afterlife Catherine McHugh
Assignment 1, Future
Product or Service:
Virtual Heaven
• Brain is copied after death
• Computer simulates copied brain
• Continue living in virtual world
• Visit friends and family

7. Virtual Reality Afterlife Catherine McHugh
Source for Brand Character Words:
https://www.readdork.com/features/glass-animals-2017-has-been-sick
Glass Animals

8. Virtual Reality Afterlife Catherine McHugh
Naming Process:
LifeSim:
Life + Simulation

9. Virtual Reality Afterlife Catherine McHugh
Final Product/Service Name:
I chose LifeSim because it combines what a
virtual afterlife really is, a life simulation

10. Virtual Reality Afterlife Catherine McHugh
Brand Character Diagram Sketches(s):

11. Virtual Reality Afterlife Catherine McHugh
Brand Character Diagram:

12. Virtual Reality Afterlife Catherine McHugh
Assignment Three, Logotype
Research, Word from Diagram:
Word chosen: Fun

13. Virtual Reality Afterlife Catherine McHugh
Assignment Three, Logotype Research:
https://www.nintendo.com/
https://www.universalstudios.com/https://www.dccomics.com/
https://www.disney.com/
https://www.paramount.com/

14. Virtual Reality Afterlife Catherine McHugh
Assignment Three, Finished Logotype:

15. Virtual Reality Afterlife Catherine McHugh
Assignment Three, Finished Logotype:

16. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Design,
Creating Community:

17. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Branding,
Research:
https://www.facebook.com/NASA/
https://www.facebook.com/jnj/?ref=br_rs
https://www.facebook.com/dccomics/

18. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Design,
Facebook Pages:

19. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Design,
Facebook Pages:

20. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Branding,
Research:
• Friends and family knew the page was for a
class
• “Companies are trying to encourage
consumers to interact with them the same way
they do with their friends and family.”
https://www.abacademies.org/articles/amsjvol17no2-2013.pdf#page=35

21. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Branding,
Research:
• Brand seems new and there’s not much
information yet
• “…brand image is how the brand is perceived
by the marketplace”
https://s3.amazonaws.com/academia.edu.documents/48035609/j.intmar.2010.09.00220160813-11473-
tssoln.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1532608426&Signature=Uvexq%2FSM%2B4fcYoN0XpE
m%2Fecwfs8%3D&response-content-disposition=inline%3B%20filename%3DOnline_Personal_Branding_Processes_Chall.pdf

22. Virtual Reality Afterlife Catherine McHugh
Assignment Four, Social Media Branding,
Research:
• Facebook page is not selling anything, only
telling about potential product
• “Brands act much less as persuaders, much
more as platforms.”
https://link.springer.com/article/10.1057/bm.2012.51

23. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Webpage Layout
Research for Wireframes:
https://www.apple.com/

24. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Webpage Layout
Research for Wireframes:
https://www.oculus.com/

25. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Wireframe:
Logo
type Short Description
About Services Plans Help Blog
Photo
Social Media Icons

26. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Tagline Research:
• Think Different
• Go Further
• Life’s Good
• The World On Time
• Imagination at Work

27. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Tagline Research:
LifeSim’s Tagline:
• Life Reinvented

28. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Homepage Visual
Design in a Browser:

29. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Lower Level Visual
Design in a Browser:

30. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Lower Level Visual
Design in a Browser:

31. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Lower Level Visual
Design in a Browser:

32. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Lower Level Visual
Design in a Browser:

33. Virtual Reality Afterlife Catherine McHugh
Assignment Five, Linked Prototype URL:
• https://invis.io/9RNCRB7PTQW#/312650893_L
ifesimwebsite