The document discusses how Pokémon GO integrates the physical and digital worlds by allowing gaming to occur anywhere using real world locations and objects. It notes that this type of context-aware gaming moves beyond experiences that are solely digital or physical and allows non-gaming objects to take on dual identities. Additionally, the related questions define phygital marketing as integrating the physical and digital worlds to bridge offline and online users.

1. Catherine McHugh FA102B Professor
Klinkowstein
Pokémon GO: Context-Aware Gaming is Here!:
“The integration of physical and digital context would move the
experience beyond what we’ve come to expect of games played
in either the digital or physical worlds alone. In this world,
gaming occurs anywhere, anytime, with anything, and formerly
non-gaming objects (such as a crosswalk) suddenly take on
dual identities.”
http://www.iftf.org/future-now/article-detail/pokemon-go-context-aware-gaming-is-here/

2. Catherine McHugh FA102B Professor
Klinkowstein
Quora Question:
What integrates both the physical and digital world?

3. Catherine McHugh FA102B Professor
Klinkowstein
Quora Related Question:
What is Phygital Marketing?
“Phygital Marketing is when the physical world integrates the
digital world and bridges gap between offline users and online
consumers.”
https://www.quora.com/What-is-Phygital-Marketing

4. Catherine McHugh FA102B Professor
Klinkowstein
Customer Journey Map: