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FA102b Slides Final
1. Catherine McHugh FA102B Professor Klinkowstein
Pokémon GO: Context-Aware Gaming is Here!:
“The integration of physical and digital context would
move the experience beyond what we’ve come to
expect of games played in either the digital or physical
worlds alone. In this world, gaming occurs anywhere,
anytime, with anything, and formerly non-gaming
objects (such as a crosswalk) suddenly take on dual
identities.”
http://www.iftf.org/future-now/article-detail/pokemon-go-context-aware-gaming-is-here/
2. Catherine McHugh FA102B Professor Klinkowstein
Quora Question:
What integrates both the physical and digital world?
3. Catherine McHugh FA102B Professor Klinkowstein
Quora Related Question:
What is Phygital Marketing?
“Phygital Marketing is when the physical world
integrates the digital world and bridges gap between
offline users and online consumers.”
https://www.quora.com/What-is-Phygital-Marketing
4. Catherine McHugh FA102B Professor Klinkowstein
User / Customer Experience Map: About the Product
My product is an app that allows users to find local
businesses in a fun and engaging way while also getting
rewards for using the app.
5. Catherine McHugh FA102B Professor Klinkowstein
User / Customer Experience Map: Audience
The Deal Seeker
• 25-30 age group
• Not much money
• Uses rewards and coupons for discounts
The Curious
• 40-45
• Looking for new experiences/stores
• Have more money to spend
6. Catherine McHugh FA102B Professor Klinkowstein
User / Customer Experience Map: Online
Discover:
• Online Ads
• Google Search
• Social Media
Research:
• Read reviews
• Read online articles
Share:
• Post about app on social media
• Write reviews online
7. Catherine McHugh FA102B Professor Klinkowstein
User / Customer Experience Map: Offline
Discover:
• Word of Mouth
• Events
• Print Ads
Research:
• Read reviews
• Ask Friends
Share:
• Tell Friends about app
