2018 Resume

1. CAT HERINE K. DOMINGUEZ
1 367 Oak Street 41 5.254.4241
San Francisco,CA 94117 catsouva@gmail.com
emailmarketingwithcat.wordpress.com
catherinedominguez.com
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WORK EXPERIENCE
Collective2
[Contract] Marketing Coordinator
San Francisco, CA
October 2017-Present
 Managed allmarketing programs from planning totesting and execution such as the C2 company podcast,
company blog,and emailretention program.
 Craftedpress releases and proposals regarding company brand voice and a design guidefor 3 rd party vendors
 Built and maintainedcompany site pages using Wordpress
T he Entrust Group
Email Marketing Specialist
Oakland, CA
August 2016-July 2017
● Used statistical analysis tocraft lead nurturing campaigns
● Rev amped alldesign collateral tobetter represent the ‘Entrust’ brand improving lead nurturing workflow CTRby
1 10%my first month
● Cleaned upsubscriber list and purged non-deliverables
● Worked closely with CMO tostandardize brand guidelines
Breeze [acquisition]
Email Marketing Manager
San Francisco, CA
January 2016-July 2016
● Increased in--funnel open rate by 30% across the board and CTRby 40% after having audited Breeze customer
journeys
● Directed andmanaged all outbound comms (email,socialmedia,blogs)
● Managed lead nurturing workflows,retargeting emails, newsletters,and one off campaign/promoemails
● Created and managed monthly email calendar as well as the general content calendar on a regular basis
● Executed A/B split tests every send basedon Growth Team goals and my hypotheses
● Designed email templateconcepts from scratch based on theBreeze brand, i.e.regular newsletter tocustomers
● Used SQL, HTML, CSS regularly tocraft targeted lists and fix templates as needed
Bitnami
Email Marketing Coordinator
San Francisco, CA
June 2015-December 2015
● Created Bitnami’s first customer appreciation program(“Power User”)leading toa 25% increase in site views and
high-level networking opportunities
● Managed first product launch campaign involving livewebinars, customer outreach (via email), andtemplate
design
● Presented bi-annualmarketing strategy plan in Seville, Spain toour European team
● Craftedemail programs for our ISV partners,directly increasing revenue of about 15-20%
SkilledUp (University ofPhoenix)
[Contract] Email Marketing Specialist
San Francisco, CA
February 2015-May 2015
● Successfully increased our affiliateprovider revenue by 41% within my first month at SkilledUp crafting
promotionalcopy/templates that highlight our course providers (such as Udemy and Lynda.com)
● Identified various customer segments and worked closely with our sales/revenue teams toimplement key
strategies around testing
● Dev eloped and maintained A/B split testing ‘best practice’docket with specificlist andsegment learnings that I
update/analyze after every send.Alsomaintained daily an email calendar and emailreporting spreadsheet for our
CEO + VPof Marketing indicating our nurturing track and subscriber behavior
● Worked closely with both the UX and content teams todev elop and strategize testing around design and copy
Curb (formerly Taxi Magic)
Bay Area Marketing Manager
Community Manager
San Francisco, CA
February 2014-October 2014
Sept. 2012-February 2014
● Helped define company emailmarketing goals (both long andshort-term)
● Created rider surveys (Survey Monkey platform integration) toanalyze user experience after product and feature
launches in various cities
● Planned and successfully executed regionaland nationalemailcampaigns
● Managed allcorporate socialchannels with an emphasis on digitaladvertising

2. EDUCATION
Digital Marketing (General Assembly)
SQL Bootcamp (General Assembly)
HubSpot - Email Marketing Certification
Seattle University/Université de Grenoble
2017
Nov ember2016
October 2016
Class of 2010