Explains style guides and their uses.

1. Understanding
Style Guides

2. What is a Style Guide?
A style guide or a style manual is a set of editing
and formatting standards that could be used by
students, teachers, journalists, researchers and
other professionals.

3. Categories of Style Guides
• Brand Identity
• Design Language
• Writing
• Patterns
• Code

4. Major Style Guides
• Associated Press (AP)
• Chicago Manual of Style (CMS)
• Modern Language Association (MLA)
• American Psychological Association (APA)

5. Creating an Editorial Style
Guide
• Decide how you will spell and abbreviate
1. My favorite colour is blue, while her favourite color is
purple.
2. I recently moved from CO to Washington.

6. • Make rules for how the following will be used in the text:
1. Abbreviations (Colo./CO.)
2. Citations (MLA, APA, etc.)
3. Dates (April 26, 2015/ 26th April, 2015/ 26-04-15/ 04-26-15,
etc.)
4. Headers and Footers
5. Location of the page number
6. Lists (bulleted or numbered)
7. Images and their labels
8. Font and font size, its color
9. Table and their labels
10. Titles and subtitles
11. Footnotes
12. Numbers (3/III)
13. Names (John Doe/ Doe, John)
14. Bibliography (MLA/APA)

7. • Graphic guidelines for the following should be made:
1. Color palette
2. Company logos (where they should appear, their size)
3. Your photo gallery with rights