1. Casey Mueller
1115 Laurel GreenRd. Missouri City,TX77459 • 830-534-8249 • cdmueller103@gmail.com
EDUCATION UniversityofHouston, C.T. Bauer College ofBusiness
Master of BusinessAdministration, December2011 (Finance Emphasis,EnergyAnalytics Certificate)
Texas Lutheran University,Seguin,TX
Bachelorsof BusinessAdministration,December2003
Bachelorsof Arts in Marketing,December2003
SUMMARY
Tenyears of business-to-businessmarketingexperience,deliveringsolutionstoincrease sales, attract
and maintaincustomers,andstrengthenthe companybrand. Experience coordinatingevents,online
marketing,andinternal andexternalcommunicationwithcustomersindifferentregions.
EXPERIENCE Commercial MetalsCompany
MarketingManager (2011-Present)
Managed all marketingfunctionsof a23-locationconstructionmaterialssupplydivisionincluding
developmentandimplementation of Location-specificmarketinginitiatives,promotions andevents
while extendingourdivision-wideonline marketingeffortanddevelopingcriteriaformeasuringits
success.
- Workedwith salesforce personneltounderstandandcreate specificpromotionalitemsfortargeted
salescampaignsandevents.
- Involvedinbidpreparation, quote evaluation andnegotiatedpricing forpromotional campaigns.
- Wrote copy for promotional campaignsandevents.
- Workedwith graphicdesignerstotake companyideasandcreate hard-copyads,promotional
productfliersandcompanyliterature.
- Managed anddirectedin-housewebdeveloperinthe maintenance of Company’sDivisional
website.
- Used‘Tendenci’ContentManagementSoftware tomanage specificwebpagesandwebsite.
- CollaboratedwithCorporate Marketingtoinsure thatconsistentcompany-wide message and
contentwasdevelopedanddelivered.
- Developedad-hocreportsforuppermanagement tomonitorproductgross-marginsacrossmulti-
branch division andover1,000 product SKU’s – requireddevelopingqueriesfromTransaction
Capture software andaccountingsystems.
- Responsible forannual divisiongolf-tournaments,branch-specificopenhousesandtargetedsales
events,trade shows,andvendorsponsoredoutings.
- SentweeklyDashboardupdatestoManagementTeamthroughCRMto show the SalesTeamsusage
rate,numberof newOpportunities,numberof closedOpportunities,value of closedOpportunities
and spendwithcustomers.
- Workedwithvendorstocoordinate marketinginitiativesthatutilizedvendorcoopdollarsfor23
locations.
- Developedcustomreports usingCRMoutputto analyze salespersonnel activity,productactivity
and usage rates,and cross-regionalcommonproductusage frequencyusingdataobtainedfrom
internal website activity.These reportswere usedtounderstandsalesmarginsandprofitability
across regions,productsandsalespersonnel.
- UsedGoogle Analyticstotrack website activitytounderstandcustomerdemographics, product
interest,frequencyof visitsandgeographicactivity.
- Coordinatedthe onlinemarketingpresence throughwebsiteupdatesand social mediainitiatives
usingTwitter,Facebook,YouTube andLinkedInapplications.

2. Commercial MetalsCompany (cont.)
MarketingAnalyst (2004-2011)
Workedwithmarketingmanagertocreate marketingstrategies,in-houseproducttrainingprograms
and expandthe division-wideprivate label merchandisingandsupplyinitiative.
- Createdstore layoutsandmerchandisingplans.
- Arrangedandcoordinatedyearlysalesmeetingsandmanagermeetingsrangingfrom20to 100
attendees.
- Handledcontractnegotiationsforradio,newspaperandmagazine advertising.
- Assistedingatheringinformationfor500-page productcatalog.
- Responsible forgeneratingideas,writingandpostingweeklyintranetstory.
- Wrote and distributedcompanypressreleasestoannounce companyevents.
- Oversawandmanagedsummermarketinginterns.
- Workedwithour vendorstoorganizedlunch-and-learneventsinourbranches.
- Part of a 4-personteamto implementanew companywebsite.
SKILLS MicrosoftOffice andSharePoint, Salesforce.com,eventmarketing,emailcampaigns,andGoogle
Analytics.