1. Carrieann Arnold
37 Robeson Ridge
Oxford, NJ 07863
Cell: (908) 591-3774
carnold0220@gmail.com
EDUCATION
CMR Certified Fairleigh Dickinson University - Madison, NJ Rutgers University - New Brunswick, NJ
Concentration in Disease Management MBA International Business – May 2002 B.S. Exercise Physiology - December 1997
February 2006 Cumulative GPA 3.72 (4.0 scale) Cumulative G.P.A. 3.5 (4.0 scale)
Professional Experience
February 2012 – Present Holy Name Medical Center: Director of Marketing Interventional Radiology
• Strategized with the Medical Director of the Interventional Radiology department to determine the need for a dedicated marketing
staff and established the goals and objectives for the implementation of this new position.
• Increase revenue for the Interventional Radiology department through various marketing strategies including: cold calls, physician
outreach events, hosting CME events, breakfast/lunch/dinner lectures, and general relationship building.
• Lead contact at the hospital for the live broadcast of the 2012 VIVA conference. Coordinated between the hospital and the VIVA
staff to ensure the production team had everything they needed to broadcast live cases from the IR suites.
• Liaise with the hospital general marketing department to generate marketing pieces that I could use to increase awareness of
Interventional Radiology procedures to both physicians and patients.
• Utilize my knowledge of conducting successful PAD (Peripheral Arterial Disease) office screening events to create a network of local
podiatrists who instituted PAD screening days in their offices which has resulted in an increased number of PAD cases treated by the
hospital by approximately 25% the first year and 18% thereafter.
• Work closely with the industry representatives to increase my overall disease state knowledge to effectively position the department’s
service lines including oncology, gynecology, urology, arterial, and venous interventions.
• Recruit industry support the cost of various educational programs (CMEs, breakfast/lunch/dinner programs) to offset the overall cost
to the hospital thereby increasing the number of events we can actually hold while adhering to the department budget ($50k
annually).
• Invited by the APWH (Academy of Physicians in Wound Healing; North Carolina) to develop and conduct a vascular tract at their
annual national meeting in 2014 hosted in Philadelphia, PA. This included generating over $20,000 in grant support from various
medical device companies.
• Secured a contract with several local physicians not on staff at HNMC to be solely responsible for reading vascular studies conducted
in their personal offices; resulting in exclusivity on the treatment of these patients who would normally be treated elsewhere.
• Attend various conventions annually to network with physicians from other hospitals both to bring awareness to our facility as well to
stay abreast of the latest information, guidelines, and treatment techniques being offered across the country.
March 2009 – February 2012 Vascular Access Centers; Central & Northern NJ: Access Specialist
• Successfully sells and markets outpatient interventional radiology services; instrumental in positioning VAC in the dialysis access
maintenance business with territory revenue growing to $10 million in 2 years. #2 in sales revenue for 2 years.
• Responsible for managing the Vein program for the entire company. This encompasses monthly reporting to the company’s executive
committee, assisting each of the representatives across the company with individual hurdles and marketing initiatives, managing the
budget for the entire program, training of the participating doctors, and assisting with the managing of the required equipment for the
various vein procedures.
• Development and implementation of a successfulPAD (Peripheral Arterial Disease) programon a national level for the companyto expand
serviceofferings(including creation of marketing material to be distributed to physiciansand patients; creation of educational seminarsto be
presentedto key physicians and nurses;and creation of tracking tool by whichall marketing representativeswould track their successwith the
program).
• Generated over $500K of revenue in 6 monthsby successfullymarketingPAD servicesto Podiatrists, PCP’s/Internal MedicineMD’s, and
Nephrologistsin local territory.
• Actively recruits Cardiothoracic Surgeonsand Interventional Cardiologistsand Interventional Radiologists for market expansionof Peripheral
Arterial Diseaseprogram.
• Provides leadership in training, mentoring, and sharing best sales practices with newly hired employees.
• Highly competent and proven ability to consistently recruit cash investors for outpatient AccessCenters by identifying key players in the
various markets.
• Partners with various industry representatives to accelerate increased referral basis for my assigned centers.
Nov 2001 to Mar 2009 Pfizer, Inc – Product / Product Class Overview
Product Market Responsibility
Carrieann Arnold
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2. Viagra Erectile Dysfunction Urology and PCP
Detrol LA Overactive bladder Urology
Norvasc Hypertension Cardiology, Nephrology, Endocrinology & PCP
Lipitor Hypercholesterolemia Cardiology, Nephrology, Endocrinology & PCP
Caduet Hypertension / Hypercholesterolemia Cardiology, Nephrology, and Endocrinology
Exubera Diabetes Endocrinology
Zithromax Anti-infective Pediatric and PCP
Celebrex COX2 Orthopaedic surgeons and Pain Management
Lyrica Epilepsy, PHN, and DPN Neurology and Pain Management
1/1/04 to 3/31/2009 Pfizer, Inc – Specialty Representative:
Urology/Gynecology; Arthritis, Pain, & Metabolic; and Cardiovascular
• Multiple Time Performance Fund Winner (2008, 2007, 2006, 2005, 2004)
• Multiple Regional Contest Winner (2008, 2007, 2006, 2005)
• National Trip Winner (2007 – District of Year)
• Always exceeded Lipitor quota ($5 million/year budget) by at least 10% (2008, 2007)
• Achieved career ladder of Senior Specialty Rep (2007)
• Launched Exubera and was 1 of 2 reps in the Eastern region to attain quota
• Grew Caduet business from 92% to quota to 100% over the 2008 sales year whereas every other NJ TSR team lost on average 12%
points in sales (Dec 2008)
11/30/01 to 12/31/03 Pfizer, Inc. – Livingston, NJ : Professional Healthcare Representative
• Trip Winner (2002 – VPC)
• Multiple Regional Contest Winner (2003, 2002)
• Performance Fund Winner (2003)
• Top performer in Phase 6 Training Class (April 2003)
• Continuously develop current advocates for all products as well as work closely with specialty representatives to capitalize on
opportunities to develop new product advocates
• Was 1 of 2 representatives chosen in the Northeast to implement new Viagra resource for Urologists. Outside of the requirements of
the program, created a tracking tool to measure the success of the program. The tool was later rolled out to all participants in the
program.
4/1/98 to 11/28/01 Maersk Sealand - Morristown, NJ: Account Manager, Import Trade
• Grow existing accounts' business by exploring new opportunities in various trade lanes for existing and new accounts
• Effectively negotiate rates for new and existing accounts based on the requirements of their particular business
• Specialize in transport of coffee and cocoa to the United States. Learn and develop the special needs of these two commodity groups
in the pre-, post-, and ocean transport phases of the business
• Familiarization with specific import requirements of various commodities including market rate levels, global ocean schedule
knowledge to ensure prompt delivery of cargo, and customs clearance requirements
• Introduce cost savings initiatives to accounts
• Awareness of global market situations for 13 specific accounts as well as other companies which may impact this group
• Coordinate bid process for these accounts with over 350 agencies worldwide to ensure all information is complete within a specific
deadline.
• Negotiate the needs of accounts given the nature of their product
• Develop and present the most up to date presentations to all personal accounts to ensure they are aware of any new information
available within the shipping industry.
• Perform monthly analysis for larger accounts to ensure we are meeting our commitments to them and vice versa
• Perform cost analysis to help accounts operate cost effectively and maximize profit margins
• Negotiate service contract rates for all major accounts situated in the North East region
Community
• Oxford Township Board of Education Member
Carrieann Arnold
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