1.
Strategic Communications
Bootcamp: Raising Your Game
Communications Community Office
May 5, 2016

2.
The single biggest problem with
communication is the illusion
that it has taken place.
4
“
”
George Bernard Shaw, Playwright

3.
NEW
THE
RULES

4.
OPEN AND
DIGITAL BY
DEFAULT

5.
FORM
FOLLOWS
FUNCTION

6.
ANIMATE
THROUGH
STORYTELLING

7.
GOODBYE
COMMAND &
CONTROL

8.
IF I CAN’T GIVE
YOU CONTENT,
I’LL GIVE YOU
CONTEXT

9.
YOU ARE
WHAT YOU
MEASURE

10.
&TIPS
TECHNIQUES

11.
PROGRESS
NOT PERFECTION

12.
START WITH THE
END IN MIND

13.
EVALUATIONOBJECTIVES > RESULTS

14.
DRIVE STRATEGIC
ALIGNMENT

15.
CONNECT THE DOTS

16.
QUESTIONS
ASK
THAT COUNT

17.
19
1 What does success
look like?

18.
20
2What are the project
or policy objectives?

19.
21
3
How can effective
communications help
advance project or policy
objectives?

20.
22
4
What are the main
risks and
opportunities?

21.
23
5
Who are the key
audiences and why are
they important?

22.
24
6
If you could change
just one thing, what
should it be?

23.
PITFALLS
3 MAIN
TO AVOID

24.
THE GOLDILOCKS
EFFECT

25.
TACTICAL
TUNNEL
VISION

26.
NOT
COMMUNICATING
COMMUNICATES
SOMETHING

27.
30
What do you need from your
organization in order to be set up to
succeed?
What do your internal clients value the
most in communications (think
benefits, not features)?
If you could do 1 thing to add more
value, what would it be?
1.
2.
3.

28.
STUDIES
CASE

29.
38
www.ingeniumcommunications.com
@carolinekealey
caroline@ingeniumcommunications.com