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Strategic Communications Bootcamp May 5 English

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Strategic Communications Bootcamp May 5 English

  1. 1. Strategic Communications Bootcamp: Raising Your Game Communications Community Office May 5, 2016
  2. 2. The single biggest problem with communication is the illusion that it has taken place. 4 “ ” George Bernard Shaw, Playwright
  3. 3. NEW THE RULES
  4. 4. OPEN AND DIGITAL BY DEFAULT
  5. 5. FORM FOLLOWS FUNCTION
  6. 6. ANIMATE THROUGH STORYTELLING
  7. 7. GOODBYE COMMAND & CONTROL
  8. 8. IF I CAN’T GIVE YOU CONTENT, I’LL GIVE YOU CONTEXT
  9. 9. YOU ARE WHAT YOU MEASURE
  10. 10. &TIPS TECHNIQUES
  11. 11. PROGRESS NOT PERFECTION
  12. 12. START WITH THE END IN MIND
  13. 13. EVALUATIONOBJECTIVES > RESULTS
  14. 14. DRIVE STRATEGIC ALIGNMENT
  15. 15. CONNECT THE DOTS
  16. 16. QUESTIONS ASK THAT COUNT
  17. 17. 19 1 What does success look like?
  18. 18. 20 2What are the project or policy objectives?
  19. 19. 21 3 How can effective communications help advance project or policy objectives?
  20. 20. 22 4 What are the main risks and opportunities?
  21. 21. 23 5 Who are the key audiences and why are they important?
  22. 22. 24 6 If you could change just one thing, what should it be?
  23. 23. PITFALLS 3 MAIN TO AVOID
  24. 24. THE GOLDILOCKS EFFECT
  25. 25. TACTICAL TUNNEL VISION
  26. 26. NOT COMMUNICATING COMMUNICATES SOMETHING
  27. 27. 30 What do you need from your organization in order to be set up to succeed? What do your internal clients value the most in communications (think benefits, not features)? If you could do 1 thing to add more value, what would it be? 1. 2. 3.
  28. 28. STUDIES CASE
  29. 29. 38 www.ingeniumcommunications.com @carolinekealey caroline@ingeniumcommunications.com

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