The Strategic Communications Bootcamp aims to equip communicators with the skills, knowledge and confidence required to be true business partners and trusted advisors.

1. Strategic Communications
Bootcamp: Raising Your Game
Communications Community Office
May 5, 2016

4. The single biggest problem with
communication is the illusion
that it has taken place.
4
“
”
George Bernard Shaw, Playwright

5. NEW
THE
RULES

6. OPEN AND
DIGITAL BY
DEFAULT

7. FORM
FOLLOWS
FUNCTION

8. ANIMATE
THROUGH
STORYTELLING

9. GOODBYE
COMMAND &
CONTROL

10. IF I CAN’T GIVE
YOU CONTENT,
I’LL GIVE YOU
CONTEXT

11. YOU ARE
WHAT YOU
MEASURE

12. &TIPS
TECHNIQUES

13. PROGRESS
NOT PERFECTION

14. START WITH THE
END IN MIND

15. EVALUATIONOBJECTIVES > RESULTS

16. DRIVE STRATEGIC
ALIGNMENT

17. CONNECT THE DOTS

18. QUESTIONS
ASK
THAT COUNT

19. 19
1 What does success
look like?

20. 20
2What are the project
or policy objectives?

21. 21
3
How can effective
communications help
advance project or policy
objectives?

22. 22
4
What are the main
risks and
opportunities?

23. 23
5
Who are the key
audiences and why are
they important?

24. 24
6
If you could change
just one thing, what
should it be?

25. PITFALLS
3 MAIN
TO AVOID

26. THE GOLDILOCKS
EFFECT

27. TACTICAL
TUNNEL
VISION

28. NOT
COMMUNICATING
COMMUNICATES
SOMETHING

30. 30
What do you need from your
organization in order to be set up to
succeed?
What do your internal clients value the
most in communications (think
benefits, not features)?
If you could do 1 thing to add more
value, what would it be?
1.
2.
3.

31. STUDIES
CASE

38. 38
www.ingeniumcommunications.com
@carolinekealey
caroline@ingeniumcommunications.com