“Once upon a time, the most
tool was the art of
This book shows
that it still is.”
Address Cost Clearly.
80% would have used a financial aid estimator
76% would have used a tuition calculator
Don’t apologize for price -- communicate value!
Noel-Levitz 2007 Student Expectations Survey
Email Schedule (for this webcast):
Date Message Audience
5/21 1st Email All
5/27 Plain-text followup Did not view/interact
6/9 2nd Email All
6/16 Plain-text followup Did not view/interact
6/16 Link and Instructions Registrants
6/19 “Day-of reminder” Registrants
6/22 Link to video and slides Registrants
If you're not happy with what you've got, what
radical changes are you willing to make to
change what you're getting?
From a Seth Godin Blog Post, February 19, 2009
Being up-front about cost?
The TargetX Bowl! Winners:
The University of Delaware (large)
Birmingham-Southern College (small)
Oklahoma Christian University
“Your Campus Visit:
5 Fixes for this Fall”
Friday, August 7th