Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

1. DRIVING
BUSINESS PERFORMANCE
THROUGH MEMBER
COMMUNICATIONS

4. 1
INDUSTRY
CONTEXT

5. THE ENDOF
MEMBERSHIP AS WE
KNOW IT

7. COMMUNICATIONS PERFORMANCE

8. 2
THINKING ABOUT THE
PRODUCT

9. WHAT IS YOUR
CUSTOMER
REALLYBUYING?

10. “THERE IS ONLY ONE WAY OUT
OF THIS MESS: OUTCOME-BASED
MEMBER BENEFITS”
- Sarah Sladek

11. MEMBER BENEFIT MATRIX
- ASAE, 2011
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
MOST SOME LESS
MOSTSOMELESS
Problem Solving
Emotional
Optimal
Position

13. 3
BUILDING RELATIONSHIPS
& RELEVANCE

17. 17
INFORMATION
E
O
I
O
N
M

18. VALUE
CONTENT
RELATIONSHIP
RETENTION/
RECRUITMENT
PROPOSITION

19. PLAN
TO
SUCCEED

20. WWW.INGENIUMCOMMUNICATIONS.COM
@carolinekealey
caroline@ingeniumcommunications.com

21. Want to become a communications rock star? Get started
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