Social media marketing trends 2014

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Presented as a webinar by Danny Bermant of Brainstorm Design at the Smart Insights Digital Marketing summit.

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Social media marketing trends 2014

  1. 1. Social media marketing trends 2014 Danny Bermant, Director, BrainstormDigital The latest trends in social media marketing you should include in your plans for 2014 Digital Marketing Priorities 2014 Brought to you by: #PlanToSucceed
  2. 2. Recommended channel hub page: Smartinsights.com/social-media-marketing 2
  3. 3. About me  Over 13 years in digital marketing  Convert social media followers into clients  Specialising in mid-size companies and Pharma  More info at brainstorm-digital.co.uk  @bstormdigital 3
  4. 4. What we’ll cover today     What are the 7 major trends of 2014? Who will be the winners and losers? How will the latest changes affect you? Which social media platforms should you be focusing on? 4
  5. 5. What will be the 7 major trends of 2014? 5
  6. 6. 1. Google+ will be a major player among the social networks 6
  7. 7. Google+ provides an additional layer of interactivity through Hangouts 7
  8. 8. Your Google+ presence will affect your SEO ranking 8
  9. 9. Google+ will focus us on the power of Influencers 9
  10. 10. You’ll have to find room for Google+ in your content plan 10
  11. 11. Please vote Will you be adopting Google+ in the next 6 months – please choose one of…       We’re already using it Yes were planning to adopt it Not sure No plans to adopt it Note there is one answer only per Vote, 11
  12. 12. 2. Facebook isn’t going anywhere! 12
  13. 13. Rumours of Facebook’s death have been greatly exaggerated 13
  14. 14. Facebook is adapting to mobile devices 14
  15. 15. Facebook is becoming highly monetized 15
  16. 16. Please vote Do you have a Facebook page? Do you plan to adopt Facebook Ads / Promoted posts?       We’re already using them Yes were planning to adopt it Not sure No plans to adopt it Note there is one answer only per Vote, 16
  17. 17. 3. We’ll think twice about what we publish 17
  18. 18. Create a social media policy to ensure staff keep within the law 18
  19. 19. Appoint a social media spokesperson to set the tone 19
  20. 20. Please vote Do you have a social media policy for your company?       Yes we have a policy in place We are planning to adopt one in the next 6 months Unsure It’s not at all necessary for our company Note there is one answer only per Vote 20
  21. 21. Great social media policies to follow  United States Air Force  IBM  Walmart 21
  22. 22. 4. Social Networks will crack down on promotional material 22
  23. 23. LinkedIn Group owners can block anyone they deem to be spammers 23
  24. 24. Businesses who blatantly promote will abandon social media 24
  25. 25. 5. Social Media will be viewed as a sales tool, not just a marketing tool 25
  26. 26. Social Media will no longer be treated as “free advertising” 26
  27. 27. Instead of cold calls, companies will use social media for lead gen 27
  28. 28. 6. It will be accepted that you can measure ROI on social media  The ROI of social media is that your business will still exist in 5 years Erik Qualman 28
  29. 29. Your social media presence will be a major part of your sales funnel 29
  30. 30. It’s already far easier to measure your results 30
  31. 31. Please vote  Please vote How do you measure the ROI on your social media?       Anecdotal evidence Manual logging of enquiries Analytics software We don’t measure the ROI of our social media campaign Note there is one answer only per Vote 31
  32. 32. 7. Content will be key to the success of your campaign 32
  33. 33. High quality content creates the conditions where people want to buy from you 33
  34. 34. You’ll need to prepare content for each element of the sales funnel 34
  35. 35. 2014 Losers  Marketers with no social media budget  Celebrity Tweeters  Spammers 35
  36. 36. 2014 Winners  Facebook  Google+  Companies with a social media strategy and content plan 36
  37. 37. Summary – questions please!        Look out for Google+  Facebook here to stay Think before you tweet Social networks will block promo content Social will be treated  as a sales tool You can measure ROI on social media Content is king Download the Influencer Outreach Guide http://bit.ly/J0oiGl Other articles by me on SmartInsights http://bit.ly/1jyo3zM 37

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