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Result Map - Overview of Best Practice Process for Strategic Communications Planning and Evaluation

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The Results Map is an internationally-recognized best practice process for strategic communications planning and evaluation. The methodology is offered through consulting, coaching, applied training, workshops and the Results Map Handbook: The Essential Guide to Strategic Communications Planning.

Connect with Caroline Kealey at Ingenium Communications:

Connect with Caroline Kealey at Ingenium Communications:

WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

Published in: Business
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Result Map - Overview of Best Practice Process for Strategic Communications Planning and Evaluation

  1. 1. FOCUS COMMUNICATIONS ON DELIVERING RESULTS Moving away from an activity-based model
  2. 2. STRATEGY The art and science of directing a systematic plan of action to achieve a specific result
  3. 3. PREPARE What does success look like?
  4. 4. PLAN Start with the end in mind
  5. 5. IMPLEMENT Use strategy to design the tactical mix
  6. 6. EVALUATE Identify what you need to know Indicators …and how you’ll know it Measurement Tools
  7. 7. www.resultsmap.com @carolinekealey caroline@resultsmap.com

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