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Social Media Survey Results
       January 2011
  Bonfiresocialmedia.com
Social Media Survey Results

                         Summary Analysis
• 94% Surveyed felt adding social media to their marketing mix would help
  their company meet overall business objectives
• 80% of participants currently use social media to market their service or
  product
• 70% of responders do NOT actively measure their social media efforts
• 91% Indicated Facebook was their current social media marketing
  platform
• 70% Chose Facebook as the MOST successful platform for meeting their
  needs
• 34% Chose Twitter as the LEAST successful platform for meeting business
  needs, followed by Facebook (32%) and LinkedIn (32%)
• 53% Indicated TIME was the biggest challenge when implementing a
  social media campaign
• 68% of businesses surveyed allocate LESS than 10% of their marketing
  budget to social media
Social Media Survey Results
   Do you currently use social media to market your
                 service or product?



                                   YES – 79.63%
                                   NO – 20.37%


If Yes, do you commit internal resources to social media marketing or outsource the
                                       work?




                                   YES – 91.11%
                                   NO – 20.00%
Social Media Survey Results

Which platforms are you currently using:




*Other included Gowalla, Blogs, Flickr and Ning
Social Media Survey Results
Which platform do you feel has been the most
 successful meeting your overall business
                objectives?
Social Media Survey Results

Which has been the least successful?
Social Media Survey Results
  Do you actively measure your social media
                   efforts?




                       YES - 32%
                       NO - 70%

 *Measurement platforms included: 1) Google Analytics
2)Facebook stats with Radian 6 and ‘half-assed analytics’
                  tying for 3rd place.
Social Media Survey Results
What is the single most important overall business
      objective for your marketing budget?
Social Media Survey Results

Do you feel adding social media to the marketing
mix would help your company meet your overall
              business objective?




                  YES – 94.34%
                   NO – 5.66%
Social Media Survey Results

Which social media platform do you feel would
offer the best marketing opportunities for your
                  business?
Social Media Survey Results

What is your biggest challenge when considering
   implementing a social media campaign?




 *Other included these additional challenges: 1) Technical
knowledge to implement campaigns on Facebook 2) How to
                    craft the message
Social Media Survey Results

Which platform do you feel you are most
           comfortable with?
Social Media Survey Results

Which platform do you know the least about or feel
              the least comfortable?
Social Media Survey Results

What percentage of your marketing budget is
      allocated for print advertising?
Social Media Survey Results

What percentage of your advertising budget is
       allocated for TV advertising?
Social Media Survey Results

What percentage of your marketing budget is
           allocated to Radio?
Social Media Survey Results
  What percentage of your marketing budget is
allocated to paid online advertising (Banner ads,
 Google AdWords, PPC on non-social sites like
                  Bing, Yahoo)?
Social Media Survey Results
  What percentage of your marketing budget is
  allocated to social media marketing (Including
Facebook Ads, YouTube ads, PPC on other social
                    platforms)?
Social Media Survey Results

What percentage of your marketing budget is
 allocated to trade shows and conferences?
Social Media Survey Results

Please check the below topics you would find most
 valuable when considering attending a workshop
                   or seminar:




*Other included additional information on analytics, tools for
              measuring and how to set goals.
Social Media Survey Results

 What is the MOST IMPORTANT factor that keeps
you from allocating more resources to social media
                    campaigns?




                      1) TIME
                   2) Proving ROI
                     3) Budget
Social Media Survey Results
Is your business B2C or B2B?




B2C             B2B
Social Media Survey Results

How many employees work at your company?
Social Media Survey Results

                About Bonfire Social Media
Dedicated account management team with over 10 years of industry
experience

Our team not only provides strategy and content recommendations, we
also implement and manage social media updates

We’re informed of all the latest social media trends and pass that
knowledge on to our clients

We use comprehensive measurement and reporting tools, presenting
clients with actionable data

We focus on results and work diligently to ensure we exceed all client
expectations

Bonfire is an award winning social media agency and was nominated for
social media agency of the year 2010
Social Media Survey Results

                                Contact Bonfire
If you have questions regarding the results of this survey, please email Lisa Peyton at
     lpeyton@bonfiresmm.com.

Want to learn more about what we do? Email Ryan Lewis, Bonfire President, at
  rlewis@bonfiresmm.com or visit our website at http://bonfiresocialmedia.com.

Contact Info:
Email: contact@bonfiresmm.com
Phone:503.776.0674
Address:
Bonfire Social Media
1001 SW 5th Ave, 11th Floor
Portland, OR 97204

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Bonfire Social Media Survey Results

  • 1. Social Media Survey Results January 2011 Bonfiresocialmedia.com
  • 2. Social Media Survey Results Summary Analysis • 94% Surveyed felt adding social media to their marketing mix would help their company meet overall business objectives • 80% of participants currently use social media to market their service or product • 70% of responders do NOT actively measure their social media efforts • 91% Indicated Facebook was their current social media marketing platform • 70% Chose Facebook as the MOST successful platform for meeting their needs • 34% Chose Twitter as the LEAST successful platform for meeting business needs, followed by Facebook (32%) and LinkedIn (32%) • 53% Indicated TIME was the biggest challenge when implementing a social media campaign • 68% of businesses surveyed allocate LESS than 10% of their marketing budget to social media
  • 3. Social Media Survey Results Do you currently use social media to market your service or product? YES – 79.63% NO – 20.37% If Yes, do you commit internal resources to social media marketing or outsource the work? YES – 91.11% NO – 20.00%
  • 4. Social Media Survey Results Which platforms are you currently using: *Other included Gowalla, Blogs, Flickr and Ning
  • 5. Social Media Survey Results Which platform do you feel has been the most successful meeting your overall business objectives?
  • 6. Social Media Survey Results Which has been the least successful?
  • 7. Social Media Survey Results Do you actively measure your social media efforts? YES - 32% NO - 70% *Measurement platforms included: 1) Google Analytics 2)Facebook stats with Radian 6 and ‘half-assed analytics’ tying for 3rd place.
  • 8. Social Media Survey Results What is the single most important overall business objective for your marketing budget?
  • 9. Social Media Survey Results Do you feel adding social media to the marketing mix would help your company meet your overall business objective? YES – 94.34% NO – 5.66%
  • 10. Social Media Survey Results Which social media platform do you feel would offer the best marketing opportunities for your business?
  • 11. Social Media Survey Results What is your biggest challenge when considering implementing a social media campaign? *Other included these additional challenges: 1) Technical knowledge to implement campaigns on Facebook 2) How to craft the message
  • 12. Social Media Survey Results Which platform do you feel you are most comfortable with?
  • 13. Social Media Survey Results Which platform do you know the least about or feel the least comfortable?
  • 14. Social Media Survey Results What percentage of your marketing budget is allocated for print advertising?
  • 15. Social Media Survey Results What percentage of your advertising budget is allocated for TV advertising?
  • 16. Social Media Survey Results What percentage of your marketing budget is allocated to Radio?
  • 17. Social Media Survey Results What percentage of your marketing budget is allocated to paid online advertising (Banner ads, Google AdWords, PPC on non-social sites like Bing, Yahoo)?
  • 18. Social Media Survey Results What percentage of your marketing budget is allocated to social media marketing (Including Facebook Ads, YouTube ads, PPC on other social platforms)?
  • 19. Social Media Survey Results What percentage of your marketing budget is allocated to trade shows and conferences?
  • 20. Social Media Survey Results Please check the below topics you would find most valuable when considering attending a workshop or seminar: *Other included additional information on analytics, tools for measuring and how to set goals.
  • 21. Social Media Survey Results What is the MOST IMPORTANT factor that keeps you from allocating more resources to social media campaigns? 1) TIME 2) Proving ROI 3) Budget
  • 22. Social Media Survey Results Is your business B2C or B2B? B2C B2B
  • 23. Social Media Survey Results How many employees work at your company?
  • 24. Social Media Survey Results About Bonfire Social Media Dedicated account management team with over 10 years of industry experience Our team not only provides strategy and content recommendations, we also implement and manage social media updates We’re informed of all the latest social media trends and pass that knowledge on to our clients We use comprehensive measurement and reporting tools, presenting clients with actionable data We focus on results and work diligently to ensure we exceed all client expectations Bonfire is an award winning social media agency and was nominated for social media agency of the year 2010
  • 25. Social Media Survey Results Contact Bonfire If you have questions regarding the results of this survey, please email Lisa Peyton at lpeyton@bonfiresmm.com. Want to learn more about what we do? Email Ryan Lewis, Bonfire President, at rlewis@bonfiresmm.com or visit our website at http://bonfiresocialmedia.com. Contact Info: Email: contact@bonfiresmm.com Phone:503.776.0674 Address: Bonfire Social Media 1001 SW 5th Ave, 11th Floor Portland, OR 97204