Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Secrets of Success: How to Build Award-Winning Communications Plans

420 views

Published on

From IABC Ottawa's October 18th Professional Development event.

  • Login to see the comments

  • Be the first to like this

Secrets of Success: How to Build Award-Winning Communications Plans

  1. 1. Secrets of Success: How to Build Award-Winning Communications Plans October 18, 2016 IABC Ottawa
  2. 2. 2
  3. 3. THE CHALLENGE 35
  4. 4. 4 Immeubles Énergiseurs d’idées Facilities We power ideas 28
  5. 5. • Traditional organization • Strong reliance on legacy processes • Budgetary pressures • Client satisfaction dropping • Silos • Mobile workforce • Complex network of key stakeholders The message was clear… Facilities had to find a way to do more with less.
  6. 6. Improve client SATISFACTION Deliver VALUE to the University OUR FOCUS
  7. 7. WHAT WE DID 35
  8. 8. ü Research & consultation ü Communications & Change Management Strategy using the Results MapTM process ü Capacity building programs for managers ü Pulse Check & client satisfaction surveys ü Rebranding the Service ü Strategic counsel and coaching ü Employee Engagement Campaign: We Power Ideas AT A GLANCE
  9. 9. THE RESULTS
  10. 10. PRODUCTIVITY $2.3M
  11. 11. EFFECTIVENESS RATINGS Television monitors with Facilities information Email updates Coffee with Claudio General Assembly Leadership Sessions Effective 38% 71% 47% 71% 40% Not Effective 29% 12% 26% 12% 25% N/A 33% 17% 26% 17% 36% NEW EMPLOYEE COMMUNICATIONS TACTICS Television monitors with Facilities information Email updates Coffee with Claudio General Assembly Leadership Sessions USAGE RATES 100% CREATING AWARENESS OF THE POSITIVE CHANGES AT FACILITIES
  12. 12. • 100% positive feedback from employees on the poster campaign • Staff were honoured to be a part of campaign • “We Are Facilities” video received 370 views (well beyond 174 employees), 100% positive feedback (likes) • Exam set-up video launched April 28th with 2,383 views and 100% positive feedback (likes)
  13. 13. SUCCESS 3 CRITICAL 22 FACTORS
  14. 14. 21 VISIBLE EXECUTIVE SPONSORSHIP THE SINGLE MOST IMPORTANT CONTRIBUTOR TO SUCCESS IS…
  15. 15. 23 THE PROCESS OF STRATEGIC COMMUNICATIONS & CHANGE PLANNING IS AS IMPORTANT AS THE DOCUMENT
  16. 16. 24 ü CONVERSATION ü COLLABORATION ü COMMUNITY CHANGE COMMUNICATIONS IS ABOUT PROVIDING OPPORTUNITIES FOR CREATING SHARED MEANING THROUGH:
  17. 17. www.resultsmap.com/IABCOttawa 25
  18. 18. 26
  19. 19. @carolinekealey caroline@ingeniumcommunications.com www.ingeniumcommunications.com Institute for Strategic Communications & Change www.resultsmap.com Centre for Continuing Education Centre de formation continue https://continue.uottawa.ca/en/stratcom-change

×