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Secrets of Success:
How to Build Award-Winning
Communications Plans
October 18, 2016
IABC Ottawa
2
THE CHALLENGE
35
4
Immeubles
Énergiseurs d’idées
Facilities
We power ideas
28
• Traditional	organization	
• Strong	reliance	on
legacy	processes
• Budgetary	pressures	
• Client	satisfaction	
dropping
•...
Improve	client	SATISFACTION
Deliver VALUE to	the	University
OUR	FOCUS
WHAT	WE	DID
35
ü Research	&	consultation
ü Communications	&	Change	Management	Strategy	using	the	
Results	MapTM process
ü Capacity	buildi...
THE	RESULTS
PRODUCTIVITY	
$2.3M
EFFECTIVENESS RATINGS
Television	
monitors	with	
Facilities	
information
Email	updates
Coffee	with	
Claudio
General	
Assem...
• 100%	positive	feedback from	
employees	on	the	poster	
campaign
• Staff	were	honoured to	be	a	
part	of	campaign	
• “We	Ar...
SUCCESS
3	CRITICAL
22
FACTORS
21
VISIBLE	
EXECUTIVE
SPONSORSHIP
THE	SINGLE	MOST IMPORTANT
CONTRIBUTOR	TO SUCCESS	IS…
23
THE	PROCESS	OF
STRATEGIC COMMUNICATIONS
&	CHANGE	PLANNING	
IS	AS	IMPORTANT	AS	THE
DOCUMENT
24
ü CONVERSATION	
ü COLLABORATION
ü COMMUNITY
CHANGE	COMMUNICATIONS	IS	ABOUT
PROVIDING	OPPORTUNITIES	FOR	
CREATING	SHARED...
www.resultsmap.com/IABCOttawa
25
26
@carolinekealey
caroline@ingeniumcommunications.com
www.ingeniumcommunications.com
Institute	for	Strategic	Communications	...
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
Secrets of Success: How to Build Award-Winning Communications Plans
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From IABC Ottawa's October 18th Professional Development event.

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Secrets of Success: How to Build Award-Winning Communications Plans

  1. 1. Secrets of Success: How to Build Award-Winning Communications Plans October 18, 2016 IABC Ottawa
  2. 2. 2
  3. 3. THE CHALLENGE 35
  4. 4. 4 Immeubles Énergiseurs d’idées Facilities We power ideas 28
  5. 5. • Traditional organization • Strong reliance on legacy processes • Budgetary pressures • Client satisfaction dropping • Silos • Mobile workforce • Complex network of key stakeholders The message was clear… Facilities had to find a way to do more with less.
  6. 6. Improve client SATISFACTION Deliver VALUE to the University OUR FOCUS
  7. 7. WHAT WE DID 35
  8. 8. ü Research & consultation ü Communications & Change Management Strategy using the Results MapTM process ü Capacity building programs for managers ü Pulse Check & client satisfaction surveys ü Rebranding the Service ü Strategic counsel and coaching ü Employee Engagement Campaign: We Power Ideas AT A GLANCE
  9. 9. THE RESULTS
  10. 10. PRODUCTIVITY $2.3M
  11. 11. EFFECTIVENESS RATINGS Television monitors with Facilities information Email updates Coffee with Claudio General Assembly Leadership Sessions Effective 38% 71% 47% 71% 40% Not Effective 29% 12% 26% 12% 25% N/A 33% 17% 26% 17% 36% NEW EMPLOYEE COMMUNICATIONS TACTICS Television monitors with Facilities information Email updates Coffee with Claudio General Assembly Leadership Sessions USAGE RATES 100% CREATING AWARENESS OF THE POSITIVE CHANGES AT FACILITIES
  12. 12. • 100% positive feedback from employees on the poster campaign • Staff were honoured to be a part of campaign • “We Are Facilities” video received 370 views (well beyond 174 employees), 100% positive feedback (likes) • Exam set-up video launched April 28th with 2,383 views and 100% positive feedback (likes)
  13. 13. SUCCESS 3 CRITICAL 22 FACTORS
  14. 14. 21 VISIBLE EXECUTIVE SPONSORSHIP THE SINGLE MOST IMPORTANT CONTRIBUTOR TO SUCCESS IS…
  15. 15. 23 THE PROCESS OF STRATEGIC COMMUNICATIONS & CHANGE PLANNING IS AS IMPORTANT AS THE DOCUMENT
  16. 16. 24 ü CONVERSATION ü COLLABORATION ü COMMUNITY CHANGE COMMUNICATIONS IS ABOUT PROVIDING OPPORTUNITIES FOR CREATING SHARED MEANING THROUGH:
  17. 17. www.resultsmap.com/IABCOttawa 25
  18. 18. 26
  19. 19. @carolinekealey caroline@ingeniumcommunications.com www.ingeniumcommunications.com Institute for Strategic Communications & Change www.resultsmap.com Centre for Continuing Education Centre de formation continue https://continue.uottawa.ca/en/stratcom-change
  • NikkiHess2

    Nov. 26, 2021

From IABC Ottawa's October 18th Professional Development event.

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