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Employee Communications & Engagement 2.0

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Whether your organization is involved in social media or not, your employees most certainly are. Social media has radically and permanently changed your employees’ expectations of internal communication, connection and collaboration. Employee Engagement 2.0 helps you adapt to this new communication landscape, finding new ways of connecting with employees to help drive business results.

Connect with Caroline Kealey at Ingenium Communications:

WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

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Employee Communications & Engagement 2.0

  1. 1. EMPLOYEE COMMUNICATIONS & ENGAGEMENT 2.0 IABC Ottawa February 13, 2014
  2. 2. AGENDA  Breakout exercise: exploring the internal landscape  Presentation  Case studies  Breakout exercise: content strategy worksheet  Strategies for dealing with resistance  Wrap-up 2
  3. 3. 3
  4. 4. 4
  5. 5. WHAT? 1
  6. 6. COMMUNICATION PERFORMANCE
  7. 7. CONNECTION CONVERSATION COMMUNICATION COLLABORATION COMMUNITY
  8. 8. COMMUNICATION IS ABOUT EXCHANGE INFORMATION IDEAS EMOTION 9
  9. 9. WHY? 2
  10. 10. SO WHAT’S MISSING?
  11. 11. HOW? 3
  12. 12. TRADITIONAL VS. SOCIAL ENGAGEMENT TRADITIONAL SOCIAL Highly structured Highly unstructured One to many Many to many Controlled message Uncontrolled message Asynchronous Synchronous Hierarchical Democratic
  13. 13. E M O INFORMATION I O N 20
  14. 14. 5 GUIDING PRINCIPLES 1 Form should follow function 2 Get comfortable with the uncomfortable 3 Cultivate an open communication culture 4 Think in terms of relationships 5 Focus on the emotion first, the information second
  15. 15. MAKING ENGAGEMENT 2.0 WORK PODCASTING BLOGS VIDEOS WIKIS YAMMER ONLINE COMMUNITIES
  16. 16. PLAN TO SUCCEED
  17. 17. WWW.RESULTSMAP.COM @carolinekealey caroline@resultsmap.com

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