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Business Communications
Enhance Readability Through
Document Design
Adapted from NETA PowerPoint for Essentials of Business Communication by
Lisa Jamieson
Use White Space
From Butterick’s Practical Typography
Understand Margins & Alignment
From Butterick’s Practical Typography
Would you hire this man to be your
lawyer?
From Butterick’s Practical Typography
Choose Appropriate Typeface
Image source
Capitalize on Fonts and Sizes
• 1-2 typefaces
• Use font styles sparingly and
consistently
• Body text: 10-12 pt
• Titles and subtitles: 12-14 pt
• When in doubt:
12-pt Times New Roman
Image source
Use Lists and Headings
• Lists for quick
comprehension
• Headings for
visual impact
Summary
• Learned how to enhance readability through
effective document design.
References
Butterick, M. (2010). Butterick’s practical typography (2nd edition). [Self-published].
https://practicaltypography.com/
Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication (9th
Canadian edition). Nelson.
Jamieson, L. (2019). Chapter 1: Communicating in the digital-age workplace [PowerPoint
slides]. Nelson.
Image Sources
Calvin, A. [n.d.] [Poster demonstrating white space] [Illustration]. A. Calvin
Design, https://acalvindesign.com/articles/why-white-space-is-
good-space/
Canva. [n.d.] Visual guide on the difference between serif fonts and sans serif
fonts. [Illustration]. Canva. https://www.canva.com/learn/serif-vs-
sans-serif-fonts/
Connie. (2020, October 5). Using too many typefaces is confusing and looks
messy and cluttered. [Illustration]. WebsiteBuilderExpert.
https://images.app.goo.gl/i2H1La1zsVnBHshz8

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COMM 100 Chpt 4 Document Design

  • 1. Business Communications Enhance Readability Through Document Design Adapted from NETA PowerPoint for Essentials of Business Communication by Lisa Jamieson
  • 2. Use White Space From Butterick’s Practical Typography
  • 3. Understand Margins & Alignment From Butterick’s Practical Typography
  • 4. Would you hire this man to be your lawyer? From Butterick’s Practical Typography
  • 6. Capitalize on Fonts and Sizes • 1-2 typefaces • Use font styles sparingly and consistently • Body text: 10-12 pt • Titles and subtitles: 12-14 pt • When in doubt: 12-pt Times New Roman Image source
  • 7. Use Lists and Headings • Lists for quick comprehension • Headings for visual impact
  • 8. Summary • Learned how to enhance readability through effective document design.
  • 9. References Butterick, M. (2010). Butterick’s practical typography (2nd edition). [Self-published]. https://practicaltypography.com/ Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication (9th Canadian edition). Nelson. Jamieson, L. (2019). Chapter 1: Communicating in the digital-age workplace [PowerPoint slides]. Nelson.
  • 10. Image Sources Calvin, A. [n.d.] [Poster demonstrating white space] [Illustration]. A. Calvin Design, https://acalvindesign.com/articles/why-white-space-is- good-space/ Canva. [n.d.] Visual guide on the difference between serif fonts and sans serif fonts. [Illustration]. Canva. https://www.canva.com/learn/serif-vs- sans-serif-fonts/ Connie. (2020, October 5). Using too many typefaces is confusing and looks messy and cluttered. [Illustration]. WebsiteBuilderExpert. https://images.app.goo.gl/i2H1La1zsVnBHshz8