6. Capitalize on Fonts and Sizes
• 1-2 typefaces
• Use font styles sparingly and
consistently
• Body text: 10-12 pt
• Titles and subtitles: 12-14 pt
• When in doubt:
12-pt Times New Roman
Image source
7. Use Lists and Headings
• Lists for quick
comprehension
• Headings for
visual impact
9. References
Butterick, M. (2010). Butterick’s practical typography (2nd edition). [Self-published].
https://practicaltypography.com/
Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication (9th
Canadian edition). Nelson.
Jamieson, L. (2019). Chapter 1: Communicating in the digital-age workplace [PowerPoint
slides]. Nelson.
10. Image Sources
Calvin, A. [n.d.] [Poster demonstrating white space] [Illustration]. A. Calvin
Design, https://acalvindesign.com/articles/why-white-space-is-
good-space/
Canva. [n.d.] Visual guide on the difference between serif fonts and sans serif
fonts. [Illustration]. Canva. https://www.canva.com/learn/serif-vs-
sans-serif-fonts/
Connie. (2020, October 5). Using too many typefaces is confusing and looks
messy and cluttered. [Illustration]. WebsiteBuilderExpert.
https://images.app.goo.gl/i2H1La1zsVnBHshz8