Lesson on chapter 11.

1. Business Communication
Adapted from NETA PowerPoint for Essentials of Business Communication by
Lisa Jamieson
Preparing and Organizaing
Presentations

2. Are strong oral presentation skills really
necessary in business? Image source

3. Preparing for a Presentation
WHAT IS MY
PURPOSE?
WHO IS MY
AUDIENCE?

4. Purpose?
To inform
To persuade
To sell
Image source

5. Common Business Presentations
Briefing
Report
Podcast
Virtual presentation
Webinar

6. Audience?
Friendly
Neutral
Uninterested
Hostile
Image source

7. Remember:
Analyze
Anticipate
Adapt
Image source

8. Organizing Your Presentation

10. Opening
Capture attention
Establish credibility
Preview main points
Image source

11. Body
Best Case/Worst Case
Chronology
Comparison/Contrast
Geography
Importance
Journalism Pattern
Problem/Solution
Simple/Complex
Topic
Value/Size

12. Conclusion
Summarize main
themes
Include memorable
take-away
Indicate presentation
is over
Image source

13. Summary
• Learned about major presentation types
• Reviewed how to effectively prepare and organize a
presentation

14. References
Guffrey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of business communication
(9th Canadian Edition). Nelson.
Jamieson, L. (2019). Chapter 10: Communicating in the digital-age workplace
[PowerPoint slides]. Nelson.
Smedley, T. (2017, March 22). Is public speaking fear limiting your career? BBC.
https://www.bbc.com/worklife/article/20170321-is-public-speaking-fear-
limiting-your-career

15. Image Sources
[Crowd of people] [Illustration]. [n.d.]. Excelsior College OWL.
https://images.app.goo.gl/q89BEb7yA7zpnfNt7
[Group of people cheering and holding objects] [Illustration]. [n.d.]. TabSquare.
https://images.app.goo.gl/Et16J7T1fbb71aMM9
Kuilder, T. (2018). [Man in green speaking to audience] [Illustration]. New York Times.
https://www.nytimes.com/guides/year-of-living-better/how-to-speak-in-public
[Looney Tunes ending frame] [Illustration]. [n.d.]. UNC Charlotte.
https://images.app.goo.gl/7ahgrwWv5xZtGgpm9
[Magnet attracting crowd] [Illustration]. [n.d.]. Search Engine Journal.
https://images.app.goo.gl/Seag7Wge4y27yLQJ7
[Woman talking from podium] [Illustration]. [n.d.] Lynda.com.
https://images.app.goo.gl/v2cnqpi5FstARbg77