Rules of Graphics

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Rules of Graphics

  1. 1. Markel Chapters12
  2. 2. Transforming Life into Graphics Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  3. 3. Graphics help us: <ul><ul><li>Catch the reader’s attention and interest. </li></ul></ul><ul><ul><li>Communicate information that is difficult to communicate with words. </li></ul></ul><ul><ul><li>Clarify and emphasize information. </li></ul></ul><ul><ul><li>Communicate with nonnative speakers of English. </li></ul></ul><ul><ul><li>Communicate information to multiple audiences with different interests, aptitudes, and reading habits. </li></ul></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  4. 4. They can catch the reader’s attention and interest. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  5. 5. Graphics can communicate steps in a process more effectively than words alone. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  6. 6. An effective graphic : <ul><ul><li>Should serve a purpose. </li></ul></ul><ul><ul><li>Should be simple and uncluttered. </li></ul></ul><ul><ul><li>Should present a manageable amount </li></ul></ul><ul><ul><li>of information. </li></ul></ul><ul><ul><li>Should meet the reader’s format expectations. </li></ul></ul><ul><ul><li>Should be clearly labeled. </li></ul></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  7. 7. It should be simple and uncluttered. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  8. 8. Evaluate the effectiveness of the following graphic: Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  9. 9. Begin the axes in your graphs at zero—or mark them clearly. Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  10. 10. How do I integrate a graphic into text? <ul><ul><li>Place the graphic in an appropriate location. </li></ul></ul><ul><ul><li>Introduce the graphic in the text. </li></ul></ul><ul><ul><li>Explain the graphic in the text. </li></ul></ul><ul><ul><li>Make the graphic clearly visible. </li></ul></ul><ul><ul><li>Make the graphic accessible. </li></ul></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  11. 11. Evaluate how the following graphic is integrated: Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  12. 12. And this one? Evaluate. Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  13. 13. Follow these six principles in creating honest graphics : <ul><li>Cite your source and obtain permission. </li></ul><ul><li>Include all relevant data. </li></ul><ul><li>Show items as they really are. </li></ul><ul><li>Do not use color or shading to misrepresent an item’s importance. </li></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  14. 14. Daily Show Poll Smoking Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  15. 15. In creating graphics, choose one of the following four approaches: <ul><li>using existing graphics </li></ul><ul><li>modifying existing graphics </li></ul><ul><li>creating graphics on a computer </li></ul><ul><li>having someone else create the graphics </li></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  16. 16. <ul><li>Line drawings can focus the reader’s attention on desired information better than a photograph can. </li></ul><ul><li>Line drawings can highlight information that might be obscured by bad lighting or a bad angle in a photograph </li></ul><ul><li>Line drawings can be easier for readers to understand than photographs are. </li></ul>Line drawings can have three advantages over photographs: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  17. 17. Line drawings can have a unique advantage over other graphics Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  18. 18. Use these four techniques to show motion: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  19. 19. Use graphics to demonstrate logical relationships. Explain the logical relationship expressed in the following sign: Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  20. 20. Use color effectively <ul><li>Don’t overdo it. </li></ul><ul><li>Use color to emphasize particular items. </li></ul><ul><li>Use color to create patterns. </li></ul><ul><li>Use contrast effectively. </li></ul><ul><li>Take advantage of any symbolic meanings colors may already have. </li></ul><ul><li>Be aware that color can obscure or swallow up text. </li></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  21. 21. Use color to establish patterns Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's
  22. 22. Use color to create effective contrast <ul><li>The text is hard to read because of insufficient contrast. </li></ul>Chapter 12. Creating Graphics © 2010 by Bedford/St. Martin's Effective contrast makes the text easier to read.
  23. 23. Choosing Colors Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  24. 24. Begin with the Basics Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  25. 25. Consider Drama Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  26. 26. Select Harmony Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  27. 27. Go for Contrast Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  28. 28. Feeling Warm? Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  29. 29. Turn UP the Heat Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's
  30. 30. Start Moving Chapter 9. Writing Coherent Documents © 2010 by Bedford/St. Martin's

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