Every business needs a strong digital strategy to improve business performance. The digital strategy reimagines current processes and creates new products with advanced technologies.
2. Make sure you check these for your next
digital marketing email campaign
I’ve put together a short list of points to check before you hit
send on your next email campaign to help you reach more
inboxes, and convert more emails to sales:
3. Brand alignment
Does the design and
message reflect and
portray business
branding and position
correctly?
4. Content
Have you been concise with your
message and content? Using short
sentences or bullet points helps
people find what they need
quickly.
Have you checked your copy and
headlines for spelling and
grammar?
Have you used bold and varying
sized fonts for headlines and to
make important things stand out?
Have you got a clear CallTo
Action (CTA) that will encourage
people to take the next step?
5. Email Layout & Coding
Have you considered
making your email
responsive, so it displays
nicely on all devices?
Have you used fonts that
are large enough to be
easily read and take in?
Try using minimum 12px
for body font, and 20px
for titles.
6. Visual Appeal
Is the design visually
appealing and well laid
out?
Is there a good use of
colour and Fonts?
Have you used graphics
and Imagery that
enhances your message
and helps sell your
concepts?
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